BA (Hons) Football Business and Media (CP63)


Buckinghamshire New University

BA (Hons) Football Business and Media

Requirements / Wymagania

Matematyka minimum 50% lub  ... minimum 40%
J. angielski minimum 90% ustny i pisemny lub ... minimum 60%
Certyfikat językowy IELTS  opcjonalnie jeśli nie spełnisz powyższych wymagań z matury 5.5 opcjonalnie jeśli nie spełnisz powyższych wymagań z matury 5.5
Certyfikat językowy TOEFL opcjonalnie jeśli nie spełnisz powyższych wymagań z matury 87(IBT zdawany przy komputerze)  -
Matura międzynarodowa IB min 32 punkty, matura w starym systemie min. 4, matura dwujęzyczna min.60% - -

Is this course for me?

Our programmes have been created for aspiring professionals wishing to work within the football industry. The industry includes some of the most powerful brands and businesses in the world, such as Adidas, Nike, Umbro, Sky TV, Barclays, Standard Chartered, Mastercard, Visa, Sony, Ford, Heineken, Thomas Cook, Emirates and Samsung, right through to the clubs themselves. We are looking for students who are aiming high and who are passionate about this industry and the way in which it plays a part in the lives of millions who identify with clubs and enjoy games in person and through the media.

What will this course cover?

Football Business has been transformed by media technology, from the instant transmission of results by telegraph to the rise of affordable daily and evening newspapers, the invention of radio, then of television, satellite and digital technology. The English Premier League is itself a multi-billion pound global industry carried by ever-changing media platforms to homes, cafes and bars on different continents. Journalists and the media have been central to the evolution of football in earlier centuries. An example from the nineteenth century was given by Matthew Engel of the Financial Times in a recent lecture at the University of Oxford, where he is the New International Visiting Professor of Media : 'A young journalist called Charles Alcock became secretary of the Football Association and in 1872 founded the FA Cup, the final of which was staged at The Oval, home of Surrey County Cricket Club, of which he also happened to be secretary. Oh, he was also the captain of the winning team, Wanderers. Quick bath, then he wrote the match reports.'

In this century, the mutual dependence of football business and the media has become central to understanding either industry. The back pages of newspapers have given way to special supplements and coverage throughout the papers. Before fans and readers see any of this commentary, however, they have often seen or heard live coverage of games, wherever they are in the world. Leagues, clubs and players are ever more conscious of image rights and of controlling the flow of content to external media. This means that new career opportunities are opening up for media professionals inside a range of football businesses. UCFB brings senior figures from Sky, BBC, ITV and a wide range of newspapers to our students and helps with work placements in media organisations. Understanding the technological changes and business demands of the media is the platform on which this joint honours degree develops students' understanding of how diverse media interact with football business.

Year 1 The first year of the course focuses on the foundations of media communications and how it relates to football business. This focus on the fundamental requirements of different media develops an understanding of managing the relationship between football business and the media. Students are immersed in practical experience of media and the football business, for example through using studios and contributing to websites at local club level. Year 2 The second year develops your understanding of how football's global brands reach their audiences through diverse media and how the worldwide media use football to enhance their own businesses to reach bigger audiences themselves, including study of Continental newspapers, ESPN in the USA and World Cup broadcasting. Year 3 The final year sees the development of a media and football-related research project on a topic chosen by you, together with modules providing a strategic view of international media development and a bridge into media practice.


Teaching and Learning

Your course consists of a combination of structured learning and teaching activities and independent learning.

Structured learning activities include lectures, seminars, tutorials and other time-tabled sessions. The amount of time set aside for each activity (‘contact hours’) is set out in individual module descriptors and so will vary depending on the modules you take. When you are not attending structured learning and teaching activities you will be expected to continue learning independently through self-study. Typically this will involve reading journal articles and books, working on individual and group projects, using the library, preparing for seminars, and completing coursework assignments.

The programme specification will provide more information on the specific learning and teaching activities on this course.

Overall workload

Your overall workload will include your learning and teaching activities and independent learning with total study time of around 10 hours being worth 1 credit. While your actual contact hours will depend on any option modules you choose.


This module map provides a list of the modules that make up your course.

Each module is worth a specified number of credits (typically either 15 or 30 credits for undergraduate courses). Compulsory (or ‘core’) modules cover key subject knowledge, while ‘option’ modules enable you to develop your own interests. For a full-time course you must take modules worth a total of 120 credits at each level of the course. The number of option modules you can take depends on the number of compulsory modules at each level. You can find more information about how your course is structured via the Academic Advice pages.

Our teaching is informed by research and employer requirements, and modules change periodically to reflect developments in the subject area. In addition, where we have insufficient numbers of students interested in an option module, this may not be offered. If an option module does not run, we will advise you as soon as possible and help you choose an alternative module.

The modules available on this course are as follows:

Year 2 Modules:
  • Broadcast Journalism
  • International Football Business Analysis
  • Research Methods
  • Television Production
Year 3 Modules:
  • Contemporary Issues in Sports Media
  • Professional Practice Portfolio
  • Public Relations Strategy
  • Research Project

Fees for September 2017 to August 2018 entry

Please visit our partner college’s website for fee information.

Questions about fees?

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