International Fashion Management and Marketing BA (Hons) Top Up (LONU022)


Coventry University

International Fashion Management and Marketing

BA (Hons) Top Up

Requirements / Wymagania

Minimum 2 przedmioty na poziomie rozszerzonym (j. ang. się wlicza) - minimum 55%
J. angielski - minimum 75%
Średnia z matury 40% 40%
Certyfikat językowy IELTS opcjonalnie jeśli nie spełnisz powyższych wymagań z matury 6.0, żaden z komponentów nie może być niższy niż 5.5 -
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This programme runs at Coventry University London in October 2017 and January 2018.

Fashion is not just about shopping - it is about having a full understanding of what motivates people to buy. You will explore the management of product development and learn how to get a product from the drawing board to point of sale. Tailored towards developing your skills this dynamic subject will inspire your business and creative career aspirations.

Studying BA (Hons) International Fashion Management and Marketing Top Up at Coventry University London - in the heart of the City of London and neighbouring the uber-fashion district that is Shoreditch and London’s East End - opens up a range of exciting opportunities to understanding the fast-paced, changing nature of fashion marketing and management.

Top-up programmes allow entry to the final year of a BA degree programme for students who already hold a Level 5 qualification in a related field who have a sound background of study and knowledge.

Why choose this course? 

By studying this programme you will benefit from:

  • Study in the heart of the City of London; the location offers a fantastic opportunity to explore the world of fashion, from up-and-coming designers and their pop-up shops, to global trend laboratories and the home of some of the leading names of the high street and luxury fashion brands in the world;
  • Learn from a talented and dynamic teaching team with expertise in design, production, retail and digital communications across bespoke, high street and luxury fashion;
  • Benefit from regular guest lectures and field trips. Recent guest lectures have included fashion stylist Claudia Behnke. Recent international field trips have included Paris and Copenhagen;
  • Exposure to a fashion studio equipped with Apple Mac computers boasting the latest design software and dedicated work spaces.


What will I learn? 

  • Fashion Industry Context and Careers
  • International Strategic Brand Marketing
  • Directed Fashion Research
  • Fashion Management and Operations
  • Creative Industries Live Project
  • Final Major Project
  • Professional Practice Portfolio

How will this course be taught? 

  • Students will have six contact hours per module per week in each term. This will be divided into Knowledgecasts (lectures), seminars, other activities such as group activity or field trips;
  • Students will be supported by their dedicated Programme Leaders and Module Leaders, and a Final Project Supervisor;
  • Through peer interaction and collaboration via Coventry University London’s online learning platform.
  •  You will be assigned a Personal Tutor to support your progress in your studies throughout the duration of the programme.

How will I be assessed? 

We take a holistic approach to assessments with an aim to help students to become more critical, confident and independent. This programme is assessed through a mixture of seminar and workshop activities, presentations, written assignments, individual submissions and group works.

How will this course enhance my career prospects? 

Graduates from this programme can expect to find themselves in a strong position to be able to offer a prospective employer not only a relevant international fashion management and marketing degree, but also the added experience of having studied and worked in one of the most important global fashion capitals of the world.


How much does it cost?

Full-time Home and EU: £9,250

Included in the fees:

  • Tuition fee waiver for placement and study abroad year;
  • Specified core textbooks;
  • Any mandatory UK residential field trips;
  • Any mandatory UK site visits and trips;
  • 1,000 sides of black and white laser prints;

Additional costs not included in the fees:

  • Specified core text books
  • 1,000 sides A4 printing or photocopying
  • Any mandatory UK residential field trips
  • Any mandatory UK site visits and trips

Questions about fees?

Contact our Student Centre on:

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