Global Marketing BA (Hons) Top Up (LONU005)

 


Coventry University



Global Marketing BA (Hons) Top Up


Requirements / Wymagania

PRZEDMIOT POZIOM PODSTAWOWY POZIOM ROZSZERZONY
Minimum 2 przedmioty na poziomie rozszerzonym (j. ang. się wlicza) - minimum 55%
J. angielski - minimum 75%
Średnia z matury 40% 40%
Certyfikat językowy IELTS opcjonalnie jeśli nie spełnisz powyższych wymagań z matury 6.0, żaden z komponentów nie może być niższy niż 5.5 -
- - -

 



Overview

This programme runs at Coventry University London in October 2017 and January 2018.

BA (Hons) Global Marketing Top-up would appeal to students who are looking at achieving a higher qualification in marketing to boost their career prospects by attaining a globally recognised Bachelor’s degree.

The programme aims to enable students to prepare for a career in marketing by developing the critical knowledge and competencies in the identification, analysis and solution of problems encountered in global marketing and the development of international marketing strategies.

Why choose this course? 

Top-up programmes allow entry to the final year of a BA degree programme for students who already hold a Level 5 qualification in a related field who have a sound background of study and knowledge.

If you choose this course you can benefit from:

  • Access to staff with a truly international focus in their work, combined with continuing involvement in global business through consultancy and research which they bring into their teaching;
  • Extensive business contacts with a wide range of organisations within the private, public and voluntary sectors both in London and beyond;
  • Work-related activity and leading lectures from high-profile business figures
  • Field trip to world-famous MNEs (recent visits included Coca-Cola, BMW and Harrods)
  • Business projects to build skills valued by employers


 


What will I learn? 

  • Developing Business Skills
  • International Business Strategy
  • International Marketing Strategy
  • Marketing Communications
  • Advanced Marketing Strategy
  • Business Research Methods
  • Business Research Project OR Global Business Simulation OR Workplace Project 


How will this course be taught? 

  • Students will have six contact hours per module per week in each term. This will be divided into Knowledgecasts (lectures), seminars, other activities such as group activity or field trips;
  • Students will be supported by their dedicated Programme Leaders and Module Leader and a Final Project Supervisor;
  • Through peer interaction and collaboration via Coventry University London’s online learning platform.
  • You will be assigned a Personal Tutor to support your progress in your studies throughout the duration of the programme. 

How will I be assessed? 

We take a holistic approach to assessments with an aim to help students to become more critical, confident and independent. This programme is assessed through a mixture of seminar and workshop activities, presentations, written assignments, Individual submissions and group works.


How will this course enhance my career prospects? 

The programme aims to equip students for a career in marketing by developing the critical knowledge and competencies in the identification, analysis and solution of problems encountered in global marketing and the development of international marketing strategies.


   


How much does it cost?

Full-time Home and EU: £9,250

Included in the fees:

  • Specified core textbooks;
  • Any mandatory UK residential field trips;
  • Any mandatory UK site visits and trips;
  • 1,000 sides of black and white laser prints;

Additional costs not included in the fees:

You may have the opportunity to participate in non-mandatory field trips in the UK and abroad. These visits are not included in the programme fee and prices will vary depending on the location of the trip.


Questions about fees?

Contact our Student Centre on:

http://studiawanglii.pl/article/8_finanse

Jak złożyć podanie?

http://studiawanglii.pl/article/10_rekrutacja



Masz więcej pytań?

Napisz do nas na pomoc@studiawanglii.pl

 

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