Business and Marketing BA (Hons) (NNF5)

 


Coventry University



Business and Marketing BA (Hons)


Requirements / Wymagania

PRZEDMIOT POZIOM PODSTAWOWY POZIOM ROZSZERZONY
Minimum 2 przedmioty na poziomie rozszerzonym (j. ang. się wlicza) - minimum 60%
J. angielski - minimum 75%
Średnia z matury 55% 55%
Certyfikat językowy IELTS opcjonalnie jeśli nie spełnisz powyższych wymagań z matury 6.0, żaden z komponentów nie może być niższy niż 5.5 -
- - -


Overview

From digital marketing and social media, to traditional print, studying for a Business and Marketing BA can lead to an exciting career.

Within our fiercely competitive and global economy, marketing is now central to commercial success. Businesses and organisations across every sector – private, public and non-profit – need to determine and differentiate their brand, communicating effectively who they are and what they do to past, present and potential customers.

This professionally accredited course is designed to help you the confidence and business acumen necessary to develop, position and build businesses in the most strategically effective way. We aim to provide a solid understanding of business analysis, planning, and management, alongside specialist marketing skills, such as understanding customer behaviour, developing creative solutions and how to promote competitive advantage.

Our status as a Chartered Institute of Marketing (CIM) accredited Study Centre means this degree provides exemption from the CIM Certificate in Professional Marketing, as well as the first module of the CIM Diploma in Professional Marketing via the Graduate Gateway scheme.


Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.



 


Course information

The study of marketing is grounded in understanding customer needs, the environment that a company is operating within, the competitors and their offerings and then developing the most appropriate marketing mix to satisfy customer needs profitably. By integrating the two disciplines of business and marketing, we aim to provide a solid foundation of business knowledge with a clear marketing focus.

The study of marketing is grounded in understanding customer needs, the environment that a company is operating within, the competitors and their offerings and then developing the most appropriate marketing mix to satisfy customer needs profitably. By integrating the two disciplines of business and marketing, you gain a solid foundation of business knowledge with a clear marketing focus.

There will be opportunities to develop your expertise in key areas that underpin business and marketing, such as consumer behaviour, financial management for business, digital business and responsible business strategy. As the course develops, you will be able to tailor your studies by choosing from the optional modules available which may suit your interests or career aspirations.

One of the major attractions of studying business and marketing is the broad range of practical and transferrable skills you can develop – creative, analytical, interpersonal and communications. For example, the ‘Marketing Management’ module will give hands-on experience of developing marketing plans and strategy, whilst the ‘Digital Business’ module focuses on responsible decision making and the range of tools and techniques that are used to support this.

 

Year one:

All our Marketing degrees share a common first semester designed to develop your understanding of business in general and the holistic nature of marketing. We focus on developing your knowledge of the underpinning core principles of business, marketing and advertising, introducing you to market research, marketing planning and communications, enabling you to become more strategic and specialised in subsequent years.

Modules

  • Marketing Research and Data Analysis
  • Marketing Principles and Practice
  • Employment and academic skills
  • Introduction to Integrated Marketing Communications
  • Organising For Business
  • Financial Management for Business
Year two:
  • Marketing Management
  • Consumer Behaviour
  • Career Preparation
  • Marketing Insight
  • Digital Business
  • Management and Leadership in Marketing
Placement year:

Professional Placement or Study Abroad

Final year:

The culmination of your studies will be the completion of an independent research project (dissertation) in a specialist area. There will be support on a 1:1 basis by an academic supervisor with expertise in your topic area; past topics covered have included branding, organisational behaviour, HR management, advertising and entrepreneurship, as examples.

Modules

  • Contemporary Marketing Issues
  • Marketing Strategy
  • Career Development
  • Responsible Business Strategy
  • Advanced Marketing Study (Dissertation) or Advanced Marketing Study (Portfolio)


Why choose this course?

Operating in a rapidly changing and increasingly complex global environment, businesses are a fundamental part of modern society, supplying the products and services we need. Graduates who not only understand the operations of modern business, but can also spot and capitalise on market opportunities are therefore in high demand.

Our course allows you to study a broad range of business subjects together with more focused marketing-specific topics. We will explore consumer behaviour and analysis, and learn how this insight and more can be used to inform the planning and implementation of marketing programmes. We cover the full marketing mix – from digital marketing and social media to traditional print – and consider brand and corporate communications.

The business modules aim to expand your skills and knowledge of the development and operation of business markets, entrepreneurship and the management of key resources, including human capital, financial management, strategic management, corporate social responsibility and organisational change.

As an accredited Chartered Institute of Marketing (CIM) Centre, you gain key exemptions for professional qualifications with the CIM and have the option to complete the CIM Professional Diploma in Marketing in the six to nine months following the completion of your degree.

As experienced practitioners, our staff have spent time in industry prior to joining academia, in roles such as marketing executives, managers and directors of private and public sector organisations. They aim to bring knowledge of all the latest marketing tools and techniques – like Google Analytics and the online content creation tools currently proving popular in digital marketing. Some are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour to name but a few.

Combining theory and practice, this course benefits from a focus on practical marketing skills. There will be group projects to develop advertising campaigns and hone your analytical skills using simulation games, such as the Cesim SIMBrand marketing management game designed to develop your understanding and command of the marketing planning process.

To monitor emerging sector trends and challenges, there is a high degree of practitioner input. Guest speakers from industry are invited to give talks about their experiences, which in recent years, has included speakers from McCann Erickson, ITV Studios, Millward Brown, Marstons and the Mixed Reality Studio among others. 


International experience opportunities

You will have the opportunity to gain an international experience in many ways. Coventry is a multicultural university, so our diverse student and staff body helps to facilitate a multicultural learning environment. However, the fundamental nature of this course is also international in its outlook, drawing on marketing and business best practice from around the world.

We have long-running partnerships with KH Leuven in Belgium, School for Higher and Professional Education (SHAPE) in Hong Kong and PSB Academy in Singapore. We run a number of collaborative Online International Learning (OIL) projects on the course, which enables you to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams. In the past, students have worked with peers in the USA, South America, India and many European countries undertaking business challenges as part of the international X-Culture competition.

Throughout the course there will be opportunities to visit relevant companies to gain a real life experience of marketing, both at home and abroad. Previous cohorts of students have visited Leuven in Belgium, Dubai and Malaysia to experience other cultures and take part in marketing activities in international teams. 


   


How much does it cost?

Full-time Home and EU: 

September 2018

  • £9,250 (per year)

Questions about fees?

Contact our Student Centre on:

http://studiawanglii.pl/article/8_finanse

Jak złożyć podanie?

http://studiawanglii.pl/article/10_rekrutacja



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