Digital Media BA (Hons) (P479)

 


Coventry University



Digital Media BA (Hons)


Requirements / Wymagania

PRZEDMIOT POZIOM PODSTAWOWY POZIOM ROZSZERZONY
Minimum 2 przedmioty na poziomie rozszerzonym (j. ang. się wlicza) - minimum 60%
J. angielski - minimum 75%
Średnia z matury 55% 55%
Certyfikat językowy IELTS opcjonalnie jeśli nie spełnisz powyższych wymagań z matury 6.0, żaden z komponentów nie może być niższy niż 5.5 -
- - -


Overview

Are you a YouTube addict? If you love the fast-paced world of online content, you might want to think about taking a Digital Media degree.

Aiming to help prepare you for a career in the fast-paced digital media, design and communications industries, this course offers the chance to work on multiple live projects, exploring a range of multimedia forms, practices and platforms to create imaginative, cutting-edge content.

You’ll have access to our extensive specialist resources, including video and photography studios, industry-standard software suites, radio studios, specialist IT facilities and our dedicated ‘digital media lab’. We even provide you with your own high specification laptop free of charge, fully loaded with professional software, including the Adobe Creative Suite Master Collection.


 Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.



 


Course information

We approach digital practice as a craft and an art; we encourage you to work as multidisciplinary and collaborative producers, viewing digital tools as your palette and the digital media landscape as your canvas.

Year one:

In the first year, you’ll be introduced to the core principles of digital media practice. With a focus on the Internet, we’ll look at how to produce different forms of media, how to apply and publish these and methods of local media distribution, such as microcomputers and beacon technology. We consider the idea of audiences, their characteristics, needs and expectations. You will develop the key skills – technical, creative, professional, transferrable and collaborative – needed to produce work across a range of digital media, beginning the process of distributing that work locally and nationally.

In both your first and second year, you’ll participate in our innovative ‘Creative Hack Lab’ – an intensive, real-world simulation experience. Modelled on a ‘hackathon’, where coders, designers, project managers and others collaborate intensively on a project, you will be handed a live industry brief (either commercial, artistic, social or cultural) with a problem to solve. The goal will be, by the end of the module, to create a ‘rapid prototype’ solution that can be presented to the client or wider public.

Modules

  • Key Concepts in Media and Communication
  • Creative Digital Media: Context and Practice
  • Digital Storytelling and Media Design
  • Creative Hack Lab 
Year two:

The second year focuses on your creative and professional development, introducing you to the demands of operating within the professional sphere of digital media through a series of live and simulated projects and assignments. For example, current students are looking at a project incorporating the use of location-based media (LBM), which uses beacons placed throughout specific locations within the City of Manchester, in its year as European City of Science, to deliver key pieces of targeted local information.

In both your first and second year, you’ll participate in our innovative ‘Creative Hack Lab’ – an intensive, real-world simulation experience. Modelled on a ‘hackathon’, where coders, designers, project managers and others collaborate intensively on a project, you will be handed a live industry brief (either commercial, artistic, social or cultural) with a problem to solve. The goal will be, by the end of the module, to create a ‘rapid prototype’ solution that can be presented to the client or wider public.

Modules

  • Creative and Critical Digital Practice
  • Digital Marketing and Advertising
  • Professional Experience
  • Creative Hack Lab 2
  • Transmedia Practice
  • Optional Modules 
Placement year:

After your second year, you have an opportunity to take a sandwich year, studying abroad or on professional placement.

Final year:

By your final year, you will have a sound understanding of all forms of professional media production and interactivity, as diverse as ID tags and apps to social networking and sensor technology. You will have the chance to enhance your research and innovation skills by working on your own Major Digital Project on a topic of your choosing.

Modules

  • Analysing Media and Communication
  • Research and Development in Digital Media
  • Final Digital Media Research Project
  • Professional Practice Portfolio


Why choose this course?

On this course, one of the more recent additions to our course portfolio, you’ll have the chance to learn how modern audiences are engaging with digital content, including exciting new techniques like the location-based media and augmented reality, which lies behind the ‘Pokémon GO’ phenomenon.

We’ll provide a transmedia experience that can help prepare you to produce integrated campaigns and content using multiple platforms, and may support work in a whole host of different industries, including advertising, marketing, publishing, moving image, multimedia, web, social media and ICT.

From the outset, we aim to develop your technical, creative, reflective and analytical abilities, giving you the chance to develop a thorough grounding in research, software and design skills, as well as the project management and professional skills needed in this ever-expanding sector. We offer a range of skills sessions in anything from cinematography to TV streaming, illustration and design, web apps and web coding.

On this course, you’ll be taught by staff with expertise in music and digital composition, sound recording, the influence of digitalisation and the new forms of film production, as well as the author’s rights in relation to collective authorship.


International experience opportunities

We will encourage students to broaden their horizons by taking advantage of either study abroad or placement opportunities and are seeking to develop links with a number of companies, building on those which already exist within the School.


How you'll be taught

The course normally lasts three years when studied full-time and four to six years part-time. Students successfully completing the first two years of the course can opt to spend a year out between the second and third years on placement or study abroad.

Your course will focus on areas such as, photography, cinematography, web design, web coding, web apps, illustration and augmented reality.

Your personal tutor will regularly review and discuss your progress on the course. Much of your development will be through activity-led learning, with an emphasis on live projects, industry briefs, real-world working simulations, experimentation and play. You will also have the opportunity to take part in international trips where you will be able to develop your knowledge and skills through fieldwork and group projects. We are currently planning a visit to New York to play with the city, using locative media technology. 


   


How much does it cost?

Full-time Home and EU: 

September 2018

  • £9,250 (per year)

Questions about fees?

Contact our Student Centre on:

http://studiawanglii.pl/article/8_finanse

Jak złożyć podanie?

http://studiawanglii.pl/article/10_rekrutacja



Masz więcej pytań?

Napisz do nas na pomoc@studiawanglii.pl

 

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