Advertising and Marketing Communications BA (Hons) (N560)




University of Bedfordshire

Advertising and Marketing Communications BA (Hons)

Requirements / Wymagania

Matematyka  minimum 50%  -
Ogólna średnia 60% ze wszystkich przedmiotów na maturze (ustne, pisemne, poziom podstawowy i rozszerzony) minimum 60% minimum 60%
J. angielski minimum 60% ustny i pisemny -
Certyfikat językowy IELTS opcjonalnie jeśli nie spełnisz powyższych wymagań z matury - średnia 5.5 z minimum 5.5 w każdej części -
- - -

About the course

Develop the essential, digitally relevant skills for the world of advertising, copywriting and marketing communications, opening up opportunities in specialist agencies, integrated brand communications and client side brand management.

Gain vital work experience and awareness on placement and working with external agencies, and build your network of industry contacts. Relate marketing to finance, HRM and operations and take specialist units in PR and e-Business.

Examine international business and marketing management - branding, buyer behaviour, distribution and competition - with specialist units in marketing communications, media analysis and planning.

Choose Advertising and Marketing Communications BA (Hons) degree at Bedfordshire and:

  • Learn essential skills in advertising and copy writing - using a mixture of traditional marketing and media communications and more modern tools such as Facebook, Twitter and Instagram
  • Study areas including PR, creating marketing communications, marketing communications practice, and marketing in contemporary contexts
  • Develop your knowledge and experience in your final year by working with real companies on real issues
  • Gain additional employability skills in communication, problem-solving and teamwork
  • Challenge yourself with an optional sandwich placement year
  • Benefit from a course that reflects the Business School’s commitment to practice based and research informed education and is accredited by the Chartered Institute of Marketing (CIM), leading to potential careers in integrated brand communications; specialist agency or in-house functions e.g. advertising;
  • corporate communications, sales and sales promotion; media planning/buying; client-side brand management or further study


Why choose this course?

The University of Bedfordshire Business School has a special, distinctive way to bring together real business practice, academic research and innovative approaches to learning. There is a rigorous approach to practice at the heart of your learning experience at the University of Bedfordshire. That means that you will experience how academic learning informs and improves a managers business performance, and how practical experience informs and develops an understanding of theory.

Our innovative approaches to learning start with the Business Pods (studied at level 4 / Year 1), which have established a reputation for excellent first year undergraduate education. You will also be able to gain an industry recognised qualification called the: Introductory Certificate in Marketing from the Chartered Institute of Marketing (CIM).

Unit Information – What Will I Learn?


  • Business Pod (BBS001-1) Compulsory
  • Introduction To Buyer Behaviour (MAR011-1) Compulsory
  • Marketing In Practice (MAR010-1) Compulsory
  • Brand Management (MAR016-2) Compulsory
  • Creative Advertising And Copywriting (MAR018-2) Compulsory
  • Marketing Communications In The Digital Age (MAR021-2) Compulsory
  • Practice Weeks: Career Planning (BSS008-2) Compulsory
  • Project Management (BSS011-2) Compulsory
  • Sales Promotion And Experiential Marketing (MAR023-2) Compulsory
  • Understanding Consumer Behaviour (MAR024-2) Compulsory
  • Account And Media Planning (MAR011-3) Compulsory
  • Design And Art Direction (MAR012-3) Compulsory
  • Digital Communications Strategy (MAR013-3) Compulsory
  • Practice Weeks: The Future You (BSS023-3) Compulsory
  • Researching Contemporary Advertising (MAR017-3) Compulsory
  • Topical Advertising Practice (MAR020-3) Compulsory

How will I be assessed?

To assess this range of integration of theory and skills into sound practice, we use a range of methods. You will encounter many different kinds, including the ones listed below, some of which are used in combination, and for example a report might be required as an outcome of a time-limited assessment task.

  • Reports: you analyse a business problem and propose solutions.
  • Presentations: present proposals as you would in work or to a client.
  • Academic writing: used to demonstrate clear, critical thinking, you might be asked to write an essay or a short summary of a theoretical debate.
  • Appraisals: just as in business, you use appraisals to assess your own learning and to set your personal and academic development objectives.
  • Projects: these are assessed in a number of ways depending on the task defined by our business partner. Typically, you will need to prepare an analysis, report or presentation which is suitable for the business partner and a longer piece of work which sets out the behind the scenes work which underpinned the output for business. It is in the longer work that we expect to see explicitly your application of theory and critical thinking which underpin good marketing practice. You will usually also prepare a project review.
  • Project reviews: you analyse and evaluate the way you worked on a project and set out how you would work more effectively on a similar task in future.
  • Exams: as well as conventional exams using set questions and case studies, exams can be the outcome of a group task. You might work on a large task together and then sit an exam to show your individual learning from the task.

For all assignments you will have an assignment brief which clearly sets out what is required and you will be given the criteria that your tutors will use to mark your work. In some cases you will be involved in developing the criteria used to assess work, to grade your own work and to grade the work of your fellow students: this is all part of developing your understanding of the assessment standards and what is needed to do well at a task.

You will receive feedback on all your assessments. If you use this feedback, you will be able to improve your learning and your grades on future assignments.

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