Advertising and Marketing Communications (Sandwich Pathway) BA (Hons) (N594)



University of Bedfordshire

Advertising and Marketing Communications

(Sandwich Pathway) BA (Hons)

Requirements / Wymagania

Matematyka  minimum 50%  -
Ogólna średnia 60% ze wszystkich przedmiotów na maturze (ustne, pisemne, poziom podstawowy i rozszerzony) minimum 60% minimum 60%
J. angielski minimum 60% ustny i pisemny -
Certyfikat językowy IELTS opcjonalnie jeśli nie spełnisz powyższych wymagań z matury - średnia 5.5 z minimum 5.5 w każdej części -
- - -

About the course

Develop the essential, digitally relevant skills for the world of advertising, copywriting and marketing communications, opening up opportunities in specialist agencies, integrated brand communications and client side brand management.

Gain vital work experience and awareness on placement and working with external agencies, and build your network of industry contacts. Relate marketing to finance, HRM and operations and take specialist units in PR and e-Business.

Examine international business and marketing management - branding, buyer behaviour, distribution and competition - with specialist units in marketing communications, media analysis and planning.

Choose Advertising and Marketing Communications (Sandwich) BA (Hons) degree at Bedfordshire and:

  • Learn essential skills in advertising and copy writing - using a mixture of traditional marketing and media communications and more modern tools such as Facebook, Twitter and Instagram
  • Study areas including PR, creating marketing communications, marketing communications practice, and marketing in contemporary contexts
  • Develop your knowledge and experience in your final year by working with real companies on real issues
  • Gain additional employability skills in communication, problem-solving and teamwork
  • Challenge yourself with the sandwich placement year
  • Benefit from a course that reflects the Business School’s commitment to practice based and research informed education and is accredited by the Chartered Institute of Marketing (CIM), leading to potential careers in integrated brand communications; specialist agency or in-house functions e.g. advertising;
  • corporate communications, sales and sales promotion; media planning/buying; client-side brand management or further study    


Why choose this course?

The Advertising and Marketing Communications (Sandwich Pathway) course will allow you to experience a mixture of practical and employability skills that will engage you within the world of advertising, copy writing and marketing communications within a digital interface therefore providing you with the necessary skills for employability within specialist agencies, integrated brand communications and client side brand management.

In addition you will increase your employability, providing yourself with essential work experience and commercial awareness. Your placement is a great way to build up a network of contacts within your chosen industry. There is evidence that placements help students perform better in their final year and achieve higher grades. It is an opportunity to develop the skills you have learned at university in a practical environment, as well as picking up vital new skills to get you ready for the world of work (e.g. communication, planning, organising, problem solving, teamwork, confidence and networking skills). At the end of the placement you could get offered a graduate job or get fast-tracked in the application process for the companys graduate scheme.

Unit Information – What Will I Learn?


  • Business Pod (BBS001-1) Compulsory
  • Introduction To Buyer Behaviour (MAR011-1) Compulsory
  • Marketing In Practice (MAR010-1) Compulsory
  • Brand Management (MAR016-2) Compulsory
  • Creative Advertising And Copywriting (MAR018-2) Compulsory
  • Marketing Communications In The Digital Age (MAR021-2) Compulsory
  • Practice Weeks: Career Planning (BSS008-2) Compulsory
  • Project Management (BSS011-2) Compulsory
  • Sales Promotion And Experiential Marketing (MAR023-2) Compulsory
  • Understanding Consumer Behaviour (MAR024-2) Compulsory
  • Work Placement (ORG001-2) Compulsory
  • Account And Media Planning (MAR011-3) Compulsory
  • Design And Art Direction (MAR012-3) Compulsory
  • Digital Communications Strategy (MAR013-3) Compulsory
  • Practice Weeks: The Future You (BSS023-3) Compulsory
  • Researching Contemporary Advertising (MAR017-3) Compulsory
  • Topical Advertising Practice (MAR020-3) Compulsory

How will I be assessed?

In line with the Business Schools commitment to practice based education and research informed teaching most of your assessments will focus on the demonstration of these two key areas as they are pivotal to your success within the advertising and marketing communications industry. We will want to see that you understand the theory and have developed critical thinking skills which help you evaluate the relevance of what you have learned. All of this comes together in being able to demonstrate rigorous marketing practice for a business, agency or organisation.

To assess this range of integration of theory and skills into sound practice, we use a variety of methods. You will encounter many different kinds, including the ones listed below, some of which are used in combination, and for example a report might be required as an outcome of a time-limited assessment task.


  • Reports: you analyse an advertising and marketing communications problem and propose solutions.
  • Presentations: present proposals as if to your boss, a board or a client.
  • Time-limited tasks: on a set day, you will be given a task which you will need to complete in a set time, such as 48 hours or five days.
  • Academic writing: used to demonstrate clear, critical thinking, you might be asked to write an essay or a short summary of a theoretical debate.
  • Appraisals: just as in business, you use appraisals to assess your own learning and to set your personal and academic development objectives.
  • Projects: these are assessed in a number of ways depending on the task defined by our external industry contacts. Typically, you will need to prepare an analysis, report or presentation which is suitable for the agency or business partner and a longer piece of work which sets out the behind the scenes work which underpinned the output for agency or business. It is in the longer work that we expect to see explicitly your application of theory and critical thinking which underpin good marketing practice. You will usually also prepare a project review.
  • Project reviews: you analyse and evaluate the way you worked on a project and set out how you would work more effectively on a similar task in future.
  • Exams: as well as conventional exams using set questions and case studies, exams can be the outcome of a group task. You might work on a large task together and then sit an exam to show your individual learning from the task.

For all assignments you will have an assignment brief which clearly sets out what is required and you will be given the criteria which your tutors or agency will use to mark your work. In some cases you will be involved in developing the criteria used to assess work, to grade your own work and to grade the work of your fellow students: this is all part of developing your understanding of the assessment standards and what is needed to do well at a task.

You will receive feedback on all your assessments. If you use this feedback, you will be able to improve your learning and your grades on future assignments.

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