BA (Hons) Fashion Management with Marketing with Placement (W2NN)




Southampton Solent University

BA (Hons) Fashion Management with Marketing with Placement

Requirements / Wymagania

PRZEDMIOT (co najmniej 2 przedmioty na poziomie rozszerzonym) POZIOM PODSTAWOWY POZIOM ROZSZERZONY
Średnia z matury ze wszystkich przedmiotów na poziomie podstawowym i rozszerzonym 50% 50%
Z matury z jednego przedmiotu rozszerzonego - 50%
Certyfikat językowy IELTS opcjonalnie jeśli nie spełnisz powyższych wymagań z matury - minimum 6.0 -

About the course

Do you want to apply your marketing and business skills to the fashion industry? Are you fascinated to learn how fashion products are developed and branded? Southampton Solent University's fashion management programme will help to equip you with the strategic marketing skills and fashion industry awareness required to pursue a commercial career.

You’ll study the complete range of professional disciplines within fashion, from retailing, store management and operations to consumer behaviour, fashion buying and merchandising. You'll also have opportunities to gain practical, hands-on experience, leaving you well-prepared for a range of graduate roles.

This innovative course teaches students a diverse range of skills required for fashion management, enabling them to gain a deeper understanding of marketing principles, finance, business, communications and the retail environment, as well as strategies used to promote events, designers and collections.

The course places a strong emphasis on gaining practical skills and work experience. Past students have had the opportunity to set up their own business at our stunning student-run store, Re:So, which sells a unique mix of fashion, accessories, publications, furniture and art. The store’s upper floor ‘learning zone’ has previously hosted guest speakers from the fashion industry, workshops, photo-shoots and exhibitions – all with an emphasis on developing student retail, enterprise, networking and employability skills.

Students have also had the opportunity to go on site visits - recent trips have included the Fashion and Textile Museum and the T.M.Lewin headquarters.


What does this course lead to?

Recent graduates have gone on to roles in fashion management, buying and forecasting, marketing and strategic communications, such as marketing manager, marketing assistant and visual merchandiser. Companies at which graduates have gained roles include Bjorn Borg, Michael Kors, Asos and Reiss.

Who is this course for?

Candidates should be passionate about fashion and popular trends, but do not necessarily require any prior academic or industry experience. Graduates will be well prepared for careers in marketing, PR, merchandising, buying, retail and project management.

Modular structure

Year one:

Core units

  • Marketing Principles in Fashion
  • Introduction to Finance
  • Introduction to Fashion Business
  • Fashion Narrative
  • Fashion Industry Process
  • Retail Environment

Year two:

Core units

  • Buying and Merchandising
  • Fashion Marketing Research
  • Multi-Channel Marketing Management
  • Fashion Recruitment and Development
  • International Fashion Communication


  • Management of Consumer Services
  • Freelancing at Solent Creatives
  • Model Your Business
  • Curriculum Plus
  • Work Placement

Please note: Not all optional units are guaranteed to run each year.

Year three:

Core units

  • Contemporary Fashion Marketing Strategies
  • Major Project
  • Work-Based Learning for Fashion and the Creative Industries
  • Creative Entrepreneurship Freelance Practice


  • Brand Development and Communication Strategies
  • Retail Management

Please note: Not all optional units are guaranteed to run each year.

Fees and costs

The tuition fees for the 2018/19 academic year are:

  • UK, EU and Channel Island full-time fees: £9,250 per year
  • UK, EU and Channel Island placement year fees: £1,385

 Questions about fees?

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