BA (Hons) Sports Business and Sports Broadcasting (UCFB Wembley) (N884)


Buckinghamshire New University

BA (Hons) Sports Business and Sports Broadcasting 

(UCFB Wembley)

Course Overview

When the English Premier League increased the number of matches available for live broadcast from 138 to 154 per season, they auctioned 116 to BSkyB and 38 to BT. The price was approximately £6.5 million per match or around £1,200 per second of game time, totalling in excess of £3 billion overall. Sports broadcasters ESPN and Sky Sports were second and fourth respectively in Forbes Magazine’s top 40 sports company brands of 2013. The top 10 sports events had a brand value of almost £1 billion.

Together sports business and sports broadcasting are one of the biggest businesses in the world. It is impossible to imagine one without the other. Therefore this degree programme is designed for those who are interested in working in a fast-growing, exciting industry who are interested in developing a range of management, business and entrepreneurial skills or fascinated in working as broadcasters – either in front of or behind the camera.


Course Details

You will gain an understanding of the diverse levels of both sports business and broadcasting, whether it is commercial, event day and sponsorship revenues or rights management and audience profile; whether it is studio and outside recording technologies or match commentary, match reports, television presenting and interviews.

You will have the opportunity to work with broadcasting specialists at Wembley Stadium to understand how it works both on the field and in the studio, with access to first class broadcasting equipment to enrich your learning experience. You will be taught by industry professionals who excel in areas such as professional journalism, freelancing and editing.

Teaching and Learning

Your course consists of a combination of structured learning and teaching activities and independent learning.

Structured learning activities include lectures, seminars, tutorials and other time-tabled sessions. The amount of time set aside for each activity (‘contact hours’) is set out in individual module descriptors and so will vary depending on the modules you take. When you are not attending structured learning and teaching activities you will be expected to continue learning independently through self-study. Typically this will involve reading journal articles and books, working on individual and group projects, using the library, preparing for seminars, and completing coursework assignments.

The programme specification will provide more information on the specific learning and teaching activities on this course.

Overall workload

Your overall workload will include your learning and teaching activities and independent learning with total study time of around 10 hours being worth 1 credit. While your actual contact hours will depend on any option modules you choose.

Course Modules

This module map provides a list of the modules that make up your course.

Each module is worth a specified number of credits (typically either 15 or 30 credits for undergraduate courses). Compulsory (or ‘core’) modules cover key subject knowledge, while ‘option’ modules enable you to develop your own interests. For a full-time course you must take modules worth a total of 120 credits at each level of the course. The number of option modules you can take depends on the number of compulsory modules at each level. You can find more information about how your course is structured via the Academic Advice pages.

Our teaching is informed by research and employer requirements, and modules change periodically to reflect developments in the subject area. In addition, where we have insufficient numbers of students interested in an option module, this may not be offered. If an option module does not run, we will advise you as soon as possible and help you choose an alternative module.

The modules available on this course are as follows:

Year 1 Modules:
  • Media Law and Ethics
  • Principles of Sports Broadcasting
  • Principles of Sports Media
  • Understanding Sport Business
Year 2 Modules:
  • Audio and Visual Storytelling
  • Broadcast Studio Production
  • Research Methods
  • Research Methods
Year 3 Modules:
  • Broadcast Practical Project (optional)
  • Contemporary Issues in Sport Media
  • Professional Practice Portfolio
  • Research Project
  • Sports Broadcast Documentary

Fees for September 2017 to August 2018 entry

  • Full Time Home and EU: UK/EU tuition fees for 2017 entry are £9,250 per year. per year

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