Communication and Reputation Management (P215)



University of Bedfordshire

Communication and Reputation Management

Requirements / Wymagania

Matematyka  minimum 50%  -
Ogólna średnia 60% ze wszystkich przedmiotów na maturze (ustne, pisemne, poziom podstawowy i rozszerzony) minimum 60% minimum 60%
J. angielski minimum 60% ustny i pisemny -
Certyfikat językowy IELTS opcjonalnie jeśli nie spełnisz powyższych wymagań z matury - średnia 5.5 z minimum 5.5 w każdej części -
- - -

About the course

The Communication and Reputation Management BSc (Hons) course aims to enable you to develop the necessary skills, knowledge and practice of the marketing communications and public relations.

With a good grounding in business and marketing, the course offers students an industry focus in public relations management with exciting employment opportunities across a range of role in both client and agency organisations.

This inter-disciplinary course combines key subject areas of business, marketing communications and public relations in a practice oriented way that allows you to develop a deep theoretical understanding and practical knowledge of communications management.


Why choose this course?

  • Benefit from a course that opens up career opportunities in corporate communications, internal communications, investor relations and media relations as well as offering access to a wide choice of further study.
  • Learn essential skills for careers in the marketing communications and public relations industries, in a department with core strengths in these subject areas.
  • Study areas including: experiential marketing; marketing communications in the digital age, public relations and the media interface, digital communications strategy, public affairs, PR ethics and CSR through a combination of classroom-based learning and ‘live’ project activities.

Modular structure

  • Account And Media Planning (MAR029-2) Compulsory
  • Brand Management (MAR016-2) Compulsory
  • Corporate Communications (MAR031-2) Compulsory
  • Marketing Communications In The Digital Age (MAR021-2) Compulsory
  • Public Relations And Media Interface (MAR009-2) Compulsory
  • Public Affairs (MAR016-3) Compulsory

How will I be assessed?

In line with the Business Schools commitment to practice based education and research informed teaching most of your assessments will focus on the demonstration of these two key areas as they are pivotal to your success within the advertising and marketing communications industry. We will want to see that you understand the theory and have developed critical thinking skills which help you evaluate the relevance of what you have learned. All of this comes together in being able to demonstrate rigorous marketing practice for a business, agency or organisation.

The assessment strategy supports the courses focus on being an independent learner and employability. Your subject knowledge and key skills such as team work, communication, information literacy, research and evaluation, creativity and critical thinking are tested throughout the course using various relevant assessments to meet the learning outcomes as well as your different learning styles. The key subject themes increase in intensity as you progress to the next level and then to the final year, allowing you to build on previous knowledge. The assessments are therefore designed to support you to work both in a team and independently. The assessments reflects incremental learning as well as focus on being a confident independent learner by providing more group work opportunities at the start of your course to build your team skills and engagement, and progresses to more individual and guided assessments to challenge you academically and professionally. The variations of assessments you will engage with ensures that you accumulate all the skills necessary to interact efficiently within the world of marketing.

To assess this range of integration of theory and skills into sound practice, we use a variety of methods:

Reports: you analyse an advertising and marketing communications problem and propose solutions.

Presentations: present proposals as if to your boss, a board or a client.

Time-limited tasks: on a set day, you will be given a task which you will need to complete in a set time, such as 48 hours or five days.

Academic writing: used to demonstrate clear, critical thinking, you might be asked to write an essay or a short summary of a theoretical debate.

Appraisals: just as in business, you use appraisals to assess your own learning and to set your personal and academic development objectives.

Projects: these are assessed in a number of ways depending on the task defined by our external industry contacts. Typically, you will need to prepare an analysis, report or presentation which is suitable for the agency or business partner and a longer piece of work which sets out the behind the scenes work which underpinned the output for agency or business. It is in the longer work that we expect to see explicitly your application of theory and critical thinking which underpin good marketing practice. You will usually also prepare a project review.

Project reviews: you analyse and evaluate the way you worked on a project and set out how you would work more effectively on a similar task in future.

Exams: as well as conventional exams using set questions and case studies, exams can be the outcome of a group task. You might work on a large task together and then sit an exam to show your individual learning from the task.

For all assessments, you will have an assignment brief which clearly sets out requirements and the criteria for grading your work; this develops your understanding of the assessment standards and what is needed to do well at a task.

You will receive feedback on all your assessments to enable you to improve your learning. It is important that you use this feedback accordingly to maximise your performance on future assignments and to buttress your learning.

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