Students who pass the course may progress onto any of the following BA (Hons) degree courses: Management & Leadership, Marketing & Public Relations or Tourism & Hospitality Management. Students can also progress on to other business degrees within the University Group.
At CU Coventry, we support our students from year one to employment, with a dedicated, on-site careers team. In addition to proven, traditional methods, students also benefit from invaluable information from experienced entrepreneurs and business professionals.
Why CU Coventry
We offer a style of education which is flexible and designed to fit around your life, allowing you to benefit from a modern, forward-thinking higher education institution, reinforced by the quality and reputation of Coventry University. We aim to provide career-focused courses, wherever possible, coupled with placement opportunities to help prepare you for the world of work. We are dedicated to making higher education accessible and enjoyable to everyone, so we keep our fees low and made it a policy to cover one module at a time, allowing you to become a specialist in each topic before moving onto the next.
This module explores the application of communication in business through a variety of methods. You are required to undertake a range of practical activities such as role plays, in different organisational and cultural settings and examine the relationship between management and workforce. You’ll also conduct thorough research of communications, using analytical theories as well as examining key management communication tools..
Finally, you’ll identify your own, personal learning style, and have an opportunity to develop these skills within a supportive and culturally sensitive environment.
This module aims to provide an overview of the skills required by managers and leaders in business. You’ll explore why having an effective manager is crucial to the success of an organisation, in addition to identifying successful characteristics of a manager and highlighting how they contribute to the development of a cohesive and productive workforce. We also encourage you to develop and refine your own management characteristics, as you look at relevant theories such as motivation, decision-making and problem-solving. You’ll get to practice a range of management activities and learn the competencies required to manage a business effectively.
Marketing for Business
The role of marketing within an organisation is critical to the success of any business. This module develops your understanding of the key principles of marketing and how these contribute to the achievement of business objectives. Marketing is a vibrant, fast-paced and exciting area of business and by the end of this module, you’ll know the role of marketing research, effective planning and the development of a fundamental tool, the marketing mix.
You’ll also exercise your acquired analytical skills and evaluate key, contemporary techniques and their practical applications in a business setting.
In today’s highly competitive environment, there is an increasing number of small and medium sized firms that are involved internationally and the trend is expected to continue due to the globalisation of the world economy, markets, and intensified international competition.
Students will explore the growing importance of global business in the 21st century, and consider a range of operational activities and their interdependent roles and impact upon the wider strategy of the organisation wishing to trade internationally. The module will cover the principles of international trade and global business and the challenges faced by organisations, cultural differences, ethics and logistics from the viewpoint of achieving both operational and strategic objectives.