This exciting course provides the foundation for a high-flying career in international marketing and business. Your MBA will prove your mastery of a range of multidisciplinary skills, as well as your ability to think and work strategically.
Students come to this course from a range of backgrounds and for a variety of reasons. Perhaps you’ve been working for some years but want a change of direction, or need a higher qualification to progress your career. Alternatively, you might want to start your own business, or help your business to grow. Or you might have just completed your undergraduate studies.
Whatever your interest in this course, you’ll learn the leading current theories around strategy, leadership and finance, as well as specialist knowledge in marketing management and techniques. You’ll have plenty of opportunities to gain exposure to the world of marketing in practice, applying your learning in order to sharpen your practical skills and be career-ready by the time you graduate.
In addition to gaining academic skills and knowledge, MBA students have the opportunity to undertake a professional development programme designed to develop career plans, improve professional skills, and increase employability.
Why Coventry University London?
We believe that there is no better place to learn about business than to study in the heart of one of the most successful business and financial centres in the world. Launched in 2010 and located in the City of London, we are minutes away from the Bank of England and the London Stock Exchange, and are surrounded by several blue chip companies.
Put the high-level strategy behind your understanding of marketing. The skills you learn on this course will equip you to lead organisations towards greater business success – even against a backdrop of constant societal, technological, economic and consumer change.
Marketing is a fascinating discipline which should be the umbrella above every business function. This strategic approach to marketing is the key to sustainable success, since it is what connects the business with the buyer, and vice versa.
This course will enhance your understanding of strategic marketing and its role within business, and help you understand how to meet the needs of a range of stakeholders. You’ll learn to track and respond to significant and far-reaching economic, social, technological and geo-political changes affecting the world today. Such changes are triggering new market realities, demanding different patterns of thinking and behaviour from those who wish to manage and lead in this field.
This course offers a joint award: passing 2 specific modules will make you eligible for the CMI Level 7 Certificate in Strategic Management and Leadership.
Why choose this course?
This course is ideal if you’re looking to reach higher and move into a more strategic career. Although the focus of the course is clearly on marketing, it positions the subject within the wider contexts of business and strategy. It opens up a potentially varied and well-paid career – and one with excellent prospects, since the perceived value of the marketing function continues to increase among the most senior executives.
If you pass 2 specific modules on this course, you’ll be eligible to be awarded the CMI Level 7 Certificate in Strategic Management and Leadership (you’ll need to register as a CMI member and pay the membership fee).
You’ll be taught by friendly, helpful tutors who are determined to offer you a stimulating and intellectually challenging learning experience. They all have extensive prior careers in international marketing and business as well as diverse academic experience. Several are research-active, have been published, and/or present conference papers. This experience feeds directly into your learning, helping to enrich your experience. The course leader is a Fellow of the Higher Education Academy.
Your tutors will minimise their use of conventional teaching methods, preferring exposure to the world of work both within and beyond the classroom. You’ll have opportunities for business simulations, live client projects and consulting opportunities. You’ll hear marketing practitioners share their inspirational stories and attend lectures from high-profile business figures. You could participate in the Google Online Marketing Challenge and enjoy visits to leading marketing-related trade events.
Every taught module on this course has been designed to deliver an international perspective. You’ll explore the global issues affecting marketing and business, including aspects of ethics, sustainability, cross-cultural working, business methods and legal/regulatory frameworks. This will equip you to work for a multi-national, or a company rooted in one country but which trades with other countries. You could also arrange to do your internship overseas – perhaps in your home country.
To achieve success in marketing leadership, you’ll need to use continually evolving practices to respond to continual changes in the market and consumer behaviour. That’s why this MBA course explores the latest thinking and developments in marketing and management practice, encouraging students to ask questions and suggest solutions which challenge conventional wisdom. The course will expand your ability to find the data and insights you’ll need to make well-informed decisions – a skill which will serve you well throughout your business career.