The Roehampton MSc Global Marketing provides you with essential expertise of contemporary marketing theory and practice, equipping you with the strategic and operational marketing skills needed to succeed.
This programme has been designed with input from a panel of business advisors and successful business leaders to address the 21st century’s demand for market-focussed professionals adept in the effective use of digital technologies. You will be introduced to the strategic, financial and operational context of management and to digital marketing strategies and the increasingly data-driven context in which business leaders operate. You will also learn how to leverage digital marketing and customer engagement strategies to achieve real impact on business objectives through marketing.
MSc Global Marketing is tailored to students with the ambition to become leaders and practitioners at the interface of marketing and corporate strategy. The programme benefits from our academic faculty’s leading research expertise and practitioner links. In addition to the academic programme of study, you will have the opportunity to join our Global Leadership Programme.
Global Leadership Programme
Why a Global Leadership Programme?
- Want to experience life as a Management Consultant?
- Want to add valuable experience to your CV?
- Want to network with organisational leaders and global businesses?
The Global Leadership Programme is designed to enhance your career-readiness. It is focussed on your personal professional development through a combination of events, workshops, networking opportunities and industry exposure that address your career-readiness, and your capabilities to act as an effective leader, manager, consultant or entrepreneur.
As part of your Global Leadership Programme you will receive guidance from professional staff from the Careers Service on how to enhance your career path. You will be able to browse through an extensive range of information, literature from professional bodies and self-help materials on CVs and job applications. As part of the workshops, you will be able to take part in confidential interviews to discuss your career plans, applications and forthcoming job interviews. In addition to this, you will be offered the opportunity to practice your presentation and elevator pitch skills at networking events.
The Placement module is taken by students in year two, once they have completed all other modules.
This placement module recognises the importance of professional experience for pursuing bespoke careers, and so provides the MSc students with the opportunity to apply learned concepts and toolkits into practice of their fields of specialism. You will learn on-the-job, highlight improvements in an organisation’s practices and make a contribution to chosen business projects.
The placement can either be full-time or part-time to a minimum of 3 working days (21-24 hours).
The placement will ideally be tailored to your interests and aspirations but ultimately meets the needs of employers. Whereas the roles offered may vary, the emphasis should be on securing a placement within promising growth areas of your discipline and, on both applying and developing existing knowledge and skills in the work place as well as gaining new knowledge and skills.
Placement Preparation Workshops will introduce you to the soft skills, the pitch and research skills needed to recruit and systematically prepare for a bespoke placement in a leading business organisation.
Graduates from this programme are equipped with the knowledge and skills to work in brand management, digital marketing planning or strategic marketing management positions in large multinational corporations, SMEs operating globally or specialist marketing agencies.