Developed in partnership with commercial directors, designers, photographers and typographers, our course is aimed at those who want to enhance their existing professional portfolio and expand their understanding of current and emerging trends in graphic design practice.
Learning by doing, you will explore a range of design methodologies, then put them into practice with ‘live’ collaborative briefs, creating valuable links with the professional design community.
We provide you with opportunities to start developing your professional, entrepreneurial, creative and technical skills with an aim to harness radical, original approaches and solutions to current visual communication design issues, working freelance or in-house across the globe.
Why Coventry University?
An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.
This course explores the ever-changing landscape of graphic design, rethinking visual language by emphasising style, effective communication and future contexts.
The course will engage you in diverse forms of traditional and contemporary media to build critical understanding. It will enhance your individual design thinking and practical experience within the context of an international perspective, a range of contemporary issues and exciting new trends – from generative and gaming design, modular layouts and modern ‘retro’ to the positives of negative space and the brightest pastels.
A strong, ideas-based course, it is focused on practical outcomes, which combine visual and written language, achieved through intensive and challenging creative briefs, underpinned by sound academic research, self-critical reflection and contextually relevant practice. You will participate in projects that range across many topical and current themes in design, including globalisation, ethics, sustainability and the environment. You will also engage in graphic design practices, such as typography, photography, copywriting, art direction, animation and interactive design.
The course is suitable for those who have already undertaken a sustained period of creative practice in education or industry, and who wish to enhance their career as designers or art directors. We currently benefit from an international cohort of students, particularly recruiting from China, India, Africa, Cyprus and Europe, which provides an international perspective from the associated peer learning opportunities.
Why choose this course?
Coventry School of Art and Design has over 150 years’ experience and as a result, our strong links with the creative industries are spread far and wide.
Study with us and there will be opportunities to attend guest lectures from a range of local and international speakers and practitioners, who should be able to elaborate on the contemporary practice of graphic design, providing their unique insight into future industry trends, practices and developments in emergent media (subject to availability). These have previously included Zenon Texeira from Opus Books and G.F Smith Papers in 2016, as well as our alumnus Christopher Townsend, who was nominated for an Academy Award for best visual effects on the Hollywood blockbuster Iron Man 3.
We embed professional practice through the course; in order to successfully complete this course, you’ll need to respond to challenging, creative, practice-based briefs, set by our current industry partners, which should enable you to identify and master multiple specialist graphic design processes. In the past, students have undertaken D&AD competition briefs and local ‘live’ client briefs. A recent collaboration working alongside Architecture and Interior Design students involved a branding exercise for new automotive design initiatives being undertaken by Horiba Mira, an international engineering company.
We also undertake fieldtrips and projects, at home and abroad (subject to availability and additional costs). Past students on the MA and third year Graphic Design students travelled to Amsterdam on a cultural trip visiting the Rijksmuseum, Van Gogh Museum, Stedelijk Museum and other sights, such as the Anne Frank House. They subsequently undertook a micro project inspired by their visit.
Students are taught by our experienced and qualified practitioners, whose expertise currently span a range of disciplines, from editorial, book design, typography, illustration and digital media. With a range of skills, they share their experience to help you connect with what they do with what you should learn, so you can achieve your full creative potential.