Why study this course?
This master’s degree is designed to provide you with the key industry-standard skills needed to develop a successful career in the UK or internationally. Delivered in London, the home of many global companies, the course will not only offer you the opportunity to gain a thorough grounding in the key theories and emerging concepts, you’ll also be able to apply this knowledge in a practical environment. The degree offers pathways in retail marketing, advertising and public relations.
More about this course
The Marketing MA and its pathways is designed for those looking to develop their knowledge of the theory and practice of marketing and its application in the fast-changing business environment.
The competitive significance of advanced marketing practices is increasingly acknowledged, and the development of key sectors make this course highly relevant for future managers in retail, related professional services and the marketing industry in general.
In addition to subject-specific knowledge, the pathways of retail marketing, advertising or public relations aim to develop the skills necessary to be effective in today’s challenging business environment. The course, developed in conjunction with industry and professional bodies, will adopt an integrated approach to provide a coherent exploration of the interrelationships between the various modules.
The course recognises the international scope and application of marketing across sectors, and the importance of key metrics. You’ll become independent and reflective learners, able to continue your learning in your chosen profession.
A key principle of the course is to deliver a set of theoretical concepts and relate them to practical, real-world marketing challenges that mirror the rapidly changing environment.
Guest speakers from key industries and visiting professors will support the course tutors in the delivery of the course.
Depending on the pathway professional body exemptions or dual awards will be available.
You’ll be assessed through unseen written exams, presentations, reports and a dissertation,
This master’s degree is accredited by the Chartered Institute of Marketing (CIM), this means you are also able to secure the CIM Postgraduate Diploma in Professional Marketing, depending on the modules you select, at no extra cost.
Where this course can take you
The course prepares students for roles in marketing students for various roles in marketing in the UK and overseas.