Building on knowledge gained in undergraduate study or professional practice, this postgraduate course will equip you with the opportunity to develop core skills demanded by design studios of global Original Equipment Manufacturers (OEMs).
With major industry links, including a chance to show your work to industry leaders, you can get ahead with our Automotive Design MA.
Working on studio delivered briefs and ‘live’ industry projects, you will learn the underlying theory, 2D and latest 3D techniques used to resolve automotive design challenges with in the areas of exterior, interior, colour and trim design. We offer state-of-the-art facilities, including automotive clay modelling studios, laser cutting, rapid prototyping, 3D printing and a 12-camera motion capture studio for the measurement of human motion, machine interaction and biomechanics.
Our reputation within the automotive industry is second to none. Past graduates have gone on to become design directors and chief designers at Jaguar Land Rover, Bentley, Ford, Aston Martin, Lotus, Tata, SAIC, PSA (Peugeot-Citroen), Johnson Controls, Faurecia, and Volvo.
This course aims to develop your understanding of the latest developments, drivers and practices of the automotive designer. You will learn to create innovative product design solutions in a range of styles and media, which factor in purpose, usability, materials, ecology, desirability, technological feasibility and professional constraints.
Why choose this course?
Designed to give you the skills, knowledge and expertise to produce innovative and visionary automotive designs, this course has been developed with significant input and continuing support from automotive design professionals.
Our excellent industry links, with employers such as JLR, SAIC, PSA (Peugeot-Citroen), Ford, Honda and Renault, provide opportunities for ‘live’ collaborative projects, industry visits and networking. To broaden and contextualise your understanding of the automotive industry, we also have access to the Transport Motor Museum in Coventry and automotive manufacturing at Bentley in Crewe and MINI UK in Oxford.
Coventry has gained an international reputation for automotive research and teaching covering design, engineering, business and media. A former winner of ‘Best Design School’ in the World Automotive Design competition, we have hosted major symposiums on the future of transport design, Future of Automotive Design conferences and the ITS-UK Automotive User Interest Group.
You will be taught by specialists in automotive, transport and broader industrial design with expertise in concept generation, modelling, interior, exterior and design-led development of low carbon vehicles. Their extensive professional experience includes working for well-known companies like Mercedes-Benz, PSA, General Motors, Daihatsu, Nissan and Ford.
We deliberately strike a balance between traditional hand-processes and emerging technologies. You’ll participate in workshops for block material, automotive clay modelling and handwork, while having access to laser cutting, rapid prototyping (5-axis & 3-axis milling) and 3D printing.
You will develop the advanced knowledge needed to function as critical and effective practitioners, able to demonstrate excellence in visual aesthetics and develop conceptual designs in and from two-dimensions into three-dimensions.
International experience opportunities
Throughout the course, projects will be set with an international focus, enhancing your global experience and broadening your mindset. The studio briefs aim to select a broad range international brands and the live projects, which are mostly from clients, include international contributions. You may also have opportunities to take part in online international learning (OIL) projects working collaboratively across international boundaries.
International companies are keen to employ our graduates to acquire their skills and knowledge of the automotive design process. Recent graduates have been recruited by manufacturers and consultants in Europe and the Far East.
Career opportunities are vast and varied within automotive design, research, teaching and design management. You could start your own business, become a design consultant, modeller, illustrator, CAD professional, design manager or marketing professional. You may wish to continue your studies at PhD level.
Our Creative Futures employment team is on hand to offer tailored career and enterprise support if you wish to gain employment or take advantage of professional practice opportunities within course specific industries. It provides specialist careers information, advice and guidance to all our students from their first year through to final year and beyond graduation, helping them achieve their desired career outcome. Our dedicated enterprise officers also offer valuable assistance on how to begin as a freelancer/entrepreneur.
Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University’s Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.