If you have a passion for cars and communication, this course can help you turn that passion into a career. Most of our graduates find jobs in automotive media, for example at Autocar, EVO, Top Gear, Car Throttle, Pistonheads and What Car? Others manage PR for automotive companies such as Mercedes-Benz, Tesla and Continental.
From the outset, this course aims to immerse you in the world of automotive journalism and equip you with the skills needed to become an automotive journalist.
Our students have found themselves invited on a press launch to write about new cars, reporting from press day of the Geneva motor show for a unique live blog or writing articles on motoring issues and motorsport for our in-house Automotive magazine and website.
Automotive manufacturing, a $1trillion global business employing more than 50 million people, is experiencing far-reaching change. Issues over environmental sustainability and climate change, changes in vehicle use and ownership models and trends towards electric and autonomous vehicles are all discussed during the course. Journalism is also experiencing a revolution with the emergence of digital platforms and the gradual decline of print readerships. As a result it is a fascinating time to be involved in automotive media.
Why choose this course?
Launched in 2004 as the brainchild of the editor-in-chief of Autocar Steve Cropley – who remains closely involved as a visiting professor – this course has enabled dozens of graduates to achieve their dream of a job in automotive journalism or the automotive industry.
Content is guided by the professional journalism bodies, The Periodicals Training Council (PTC), Broadcast Journalism Training Council (BJTC) and National Council for the Training of Journalists (NCTJ), as well as being officially endorsed by the Guild of Motoring Writers.
We cover journalism theory, law and ethics, together with the practical techniques of research, interviewing, writing, page layout and audio/video production. You will have opportunities to work on ‘live’ projects – previous students covered the Geneva motor show online, for example, and have produced a radio magazine programme broadcast across the campus.
International experience opportunities
Our course is designed to reflect the international context of automotive journalism. We cover the issues facing the motor industry in different world regions, and the social and economic factors which influence the organisation and development of the industry on a global scale.
You will be given opportunities to engage with international students at home and abroad; students on the course not only come from the UK, but also the USA, Australia, China, India, Turkey, Greece, Malta and Dubai. We also offer a range of short visits and field trips abroad; support is available for students to develop their own overseas trips, together with advice on planning and obtaining press accreditation for events. Previously, students have taken advantage of this support to visit the Geneva motor show, the Porsche museum in Stuttgart and the Nüburgring Nordschleife; others have undertaken work experience placements as far afield as South Africa.
This course is designed to prepare you for specialist positions as a reporter for consumer and business-to-business automotive websites, or as a writer for automotive marketing and public relations.
The course aims to give you the skills and knowledge needed for success in these roles, and makes you stand out among a large number of applicants for these jobs.
As Autocar’s Steve Cropley puts it: “How badly do you want to get into automotive journalism? If your answer is “very”, one route stands out: joining Coventry University’s one-year master’s degree course. It’s the world’s first and only such avenue dedicated solely to automotive journalism… more than 60% of our graduates have found jobs and those are far better odds than you’ll find using other routes.”