What you’ll study

This one-year top-up course is designed to help you build on your existing knowledge, developing your expertise in business enterprise, the management of innovation, and sustainable business practices. Upon successful completion, you will graduate with a BA degree in Business Enterprise and Innovation Management.

The course has been designed for those who want to develop their entrepreneurial capabilities. Whether you are passionate about creating and developing entrepreneurial projects, or are more interested in driving innovation from within a company as an intrapreneur, this course should allow you to develop the transferable skills needed to succeed.

This course is delivered by the International Centre for Transformational Entrepreneurship (ICTE), which sits within Coventry Business School.

How you’ll learn

This course aims to offer a variety of teaching and learning methods to keep your experience dynamic and varied. Teaching methods may include*:

• Lectures with associated seminars
• Tutorials
• Workshops, incorporating case studies, problem-centred learning, practical exercises, surgeries, the use of electronic business resources and databases and ICT packages

Coventry Business School’s Progress Coaches will also be available for advice throughout your time on the course.

As the course has a focus on the practical application of taught theories, there is also the opportunity for you to ‘enact’ ideas into action, through creative learning opportunities, which may include guided simulations or the production of a website. Your practical skills will be further developed in the module ‘Enterprise and Innovation Applied Project’, where you will design your own project with the support of a supervisor.

Assessment

This course will be assessed using a variety of methods which could vary depending upon the module. Assessment methods may include individual portfolios, coursework, individual presentations, group presentations, group reports, and poster submissions. Where possible, these assessment methods will seek to cover the skills you may need in the global workplace, and as such may focus on business modelling, feasibility reports of markets, or reflections on leadership skills.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.

Job ready

• Demonstrate a breadth of knowledge and practice, of the enterprising behaviours, attitudes, and competencies necessary to succeed in the global workplace.
• Evaluate the operational, cultural, and strategic processes of setting up, growing and scaling an entrepreneurial venture (e.g. markets, marketing and sales, customers, finance, organisational behaviour, operations, business analysis, digital business, business policy and strategy, and innovation and enterprise development).
• Discuss issues around sustainability, socio-economic development, responsible leadership and transformational entrepreneurship, and consider their application to entrepreneurial ventures.
• Assess and apply appropriate theories, concepts, models or techniques to identify, analyse and make recommendations for solutions to business problems in enterprises of varying sizes and growth stages.
• Identify, select, and apply theoretical concepts to conceive, assess, plan, and enact entrepreneurial projects to innovate and create scalable sustainable businesses.
• Critically evaluate, assimilate, design and conduct research to inform business enterprise development in the private, public or voluntary and community sector.
• Critically reflect, using appropriate reflective theories and tools, on entrepreneurial learning and digital skills and knowledge capabilities to identify areas for improvement and develop goals and action plans for continuous personal development as an entrepreneur or intrapreneur.

Facilities

When studying the Business Enterprise and Innovation course, you could have access to our Trading Floor, one of the largest of its kind in Europe, our Business Simulation Suite, that facilitates strategic problem solving in life-like simulated business environments, and our DigiComm Lab, which recreates the atmosphere of working for a contemporary marketing agency.

• Business Simulation Suite
• DigiComm Lab
• Trading Floor
• Lanchester Library
• Centre for Academic Writing
• sigma

Careers and opportunities

Whether you have aspirations to start your own business or social enterprise, or are more interested in becoming entrepreneurial within employment, this course should help to set you on the right track. Upon successful completion, you should develop key transferable skills, such as problem solving, analytical thinking and resilience, which should benefit you whether you seek to become an intrapreneur, driving innovation inside a company, or an entrepreneur, setting up your own venture.

The course also boasts a module focused on English Business Presentation Skills, which is delivered by English language experts in the Faculty of Arts and Humanities. Through this module, you should be able to develop your verbal communication and pitching skills, to further help prepare you for any future career.

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