In the past, selling fashion was largely restricted to shops; now we shop online, on our phones, and through official channels and social media. The fashion industry needs people who understand the rapidly shifting way that fashion is marketed. Through this Fashion Marketing and Retail Design degree, you’ll become part of a group of fashion students and graduates who are known for their skills, knowledge, professionalism and creative vision.
This Fashion degree is based in the heart of Cardiff, a city now known as one of the UK’s top shopping destinations, with both big brand, high street retailers in St David’s shopping centre, as well as boutique, independent shops in the famous Cardiff arcades.
You’ll be encouraged to think independently, experiment, try new ideas and achieve your aspirations. This approach offers the skills you need for a career in fashion retail and marketing, as well as the creative and technical ability to produce original materials for promotion across different media.
You can engage with industry through live briefs and work placements, giving you valuable industry experience. Previous partnerships have included Motel Rocks, John Lewis and Topshop. You could also take part in national and international trips to cities known for their cutting-edge approach to fashion and retail (additional costs apply). Past visits have included London, New York, Copenhagen and Los Angeles.
The Fashion Marketing and Retail Design degree will introduce you to the expanding range of communication methods used in fashion marketing. You’ll also explore the importance of brand identity, changing consumer markets and the role of fashion in society.
The first two years cover a wide range of subjects, allowing you time to explore a variety of directions and develop your core skills and understanding. Throughout the course, you will consider the wider context of fashion in relation to the cultural, economic, environmental, social, technological, ethical issues that shape its development and influence consumer behaviour, marketing and the retail environment.
The final year allows your specialism, developed over the previous two years, to come to life. Using the core skills and knowledge acquired throughout your studies the third year is when you implement this and focus on your career post graduation.
Year 1 – Fashion Marketing and Retail Design degree
- Introduction to Fashion Marketing and Promotion
- Fashion Marketing
- Colour and Trend Forecasting
- Fashion in Context
- Consumer Behaviour
- Fashion Retail Branding
Year 2 – Fashion Marketing and Retail Design degree
- Experiential Store Concepts
- Online Retail Environments
- Fashion Buying and Merchandising
- Retail Services Design
- Fashion in Context
- Work Placement Module
Year 3 – Fashion Marketing and Retail Design degree
- Brand Futures
- Professional Marketing Experience
- Critical Research in Fashion (Dissertation)
- Major Fashion Retail Project