Our BA (Hons) Fashion Promotion and Communication is aimed at ambitious, inquiring, creative individuals who are keep to develop a career in the fashion industry. We are looking for applicants who have a strong interest in fashion, image-making, styling, digital media and how fashion could be communicated to an audience. You will need to be highly motivated and have a passion for the breadth of opportunities that fashion promotion and communication has to offer.
This programme will focus on understanding how fashion can be communicated and promoted creatively through a range of media. It will allow you to develop knowledge, skills and techniques in photography, trend analysis, illustration, film, marketing, visual merchandising, branding and PR, styling, writing and the creative use of new digital platforms. Combining theory with creative practice, you will be able to develop intellectual, technical and professional skills and knowledge to succeed. This will help you when pursuing a career in a range of fashion industry related roles.
We recognise that in the fashion industry today, roles are not just focused around the design studio, but that the industry requires creative content in different formats for the promotion of fashion.
As there are links with our BA (Hons) in Fashion Design programme, you will be able to gain a holistic view of the fashion industry. You will acquire first-hand insight into the fashion process, from original concept to design through to the promotion of the final project. This will help give you the edge in a competitive market. You’ll also have the opportunity to work on live briefs, which will challenge and enhance your skills, knowledge and approaches. Our collaborations with industry will foster professional working practices, further preparing you for employment once you’ve graduated.
This course can help prepare you for a range of careers. These include; fashion stylist, fashion photographer or film maker, creative/art director, marketing, writing and journalism, PR, fashion branding, buying and visual merchandising.
Throughout your time here we will support you to find your place within the industry. We will help you develop important skills and your ideas, helping you become an independent learner. You will be actively encouraged to develop your portfolio and to apply for internships during the University holidays.