Did you know that Nike once catered almost exclusively to marathon runners? But they saw a fitness craze emerge and knew they needed a new approach – so the „Just Do It.” campaign was launched. The Nike ‘swoosh’ is now one of the most famous logos in the world and it’s all down to marketing.
This Marketing degree will help you develop an extensive understanding of business and marketing through a combination of relevant and contemporary modules. You’ll have the opportunity to join the University’s Marketing Chapter and network with members of the industry’s professional body, the Chartered Institute of Marketing (CIM) − added extras that will give you a competitive advantage at job interviews.
You’ll experience working with industry, either as a year-long sandwich placement, an internship or a Professional Practice and Employability module during the final year of the course. This module has input from employers and is an example of the way that employability informs this course and provides a strong base for your future career.
This marketing qualification covers essential business modules and specialist marketing modules. What you learn is related to real-world events, so you’ll understand the theory and the practice of marketing. You’ll learn about the complexity of the marketing communication process and what it takes to make effective advertising. You’ll also analyse major brands from a consumer perspective and assess why we can’t live without them. By studying emerging themes in marketing, you’ll stay focused on marketing’s vital contribution to successful organisations. Knowledge of specific areas such as marketing public relations will enable you to enter the workforce with highly relevant and transferable skills.
Please note: CIM accreditation may not be achieved if students do not meet the minimum pass requirements dictated by the accrediting body.
Year One: Marketing Degree
- Foundations in Marketing
- Business Skills and Professional Development
- HRM: Organisational Behaviour
- Economics, Law and Regulations
- Accounting in a Business Context
- Supply Chain Management
Year Two: Marketing Degree
- Marketing Communications
- Digital Marketing
- Quantitative Techniques in Business
- Research Methods for Business
- Bricks, Clicks and Omni Channel Retailing
- Brands and Consumer Lifestyles
- Business Internship
Year Three: Marketing Degree
- Marketing Dissertation
- International Strategic Marketing
- Emerging Themes in Marketing
- Public Relations and Reputation Management
- Customer Service Excellence
- Professional Practice and Employability