During your degree, you will develop solid business, marketing and management skills, allowing you to pursue many careers in this rapidly evolving industry. Key business modules will look at music publishing, the global music industry and the consumption of popular music. Key marketing modules will cover digital marketing, social media marketing and public relations.
Management skills will be addressed by modules covering classic management theory, how to develop as a music entrepreneur and how to manage creative talent. You’ll also spend time focusing on legal issues such as intellectual property and music industry contracts. You will also be encouraged to develop other key skills such as communication and negotiation to allow you to demonstrate a portfolio of relevant skills to equip you to successfully enter the music business.
Bucks pioneered music business and management degrees over 20 years ago. Having studied at Bucks you’ll be associated with our highly regarded teaching programmes and benefit from a leading team of lecturers. Our teaching staff have a wealth of professional and academic experience, with many still actively working in the music business. Regular guest speakers are invited in to Bucks to share their knowledge and experience with you on subjects such as the art of songwriting, social media marketing and music publishing.
Our students have the opportunity to go on an Erasmus exchange for a term during their second year. Our partner institutions are based in the USA and in Holland and Sweden and have excellent connections to the music industries in their respective countries.
You’ll also be able to take advantage of Bucks’ strong industry links to find excellent work experience opportunities. Previous students have had the opportunity to meet and network with leading industry experts through our regular industry and alumni guest talks. Students have gained valuable work experience with record companies, music publishers and marketing/PR agencies.
Bucks is a Placement Plus university. So, whatever degree you do, you can be sure there’ll be plenty of industry-relevant opportunities on offer, to help you get into your chosen field.
We’ll also prepare you for work beforehand, with special Skills for Work training, further boosting your CV, and building skills employers will value. In recognition of the value we place on these skills we have incorporated this experience into your study time.
When you finish this degree you’ll be qualified to follow a number of career paths in the music business. Record label management, artist management, marketing and promotions will all be an option, as will music publishing and royalty collection and organisation.
You’ll also be well suited for roles in sponsorship businesses and within music industry bodies. Entrepreneurship is taught throughout the degree course to give you the skills needed to launch your own business within the music industry. Alternatively, you may choose to further your studies at postgraduate level.