Year one of the Strategic Customer Management degree will allow you to explore key business and consumer topics through a varied range of modules. Year two will allow you to develop and apply this knowledge to the workplace, through both an internship and work placement.
Year One – Strategic Customer Management
Skills and Professional Development is a practical module designed to equip you with the skills for both their higher education studies, which are also transferable for business and their future employability. Student will develop personal study skills, IT skills and business skills.
Customer Service and Quality Systems addresses the importance of customer service for today’s competitive businesses. We will examine the issues affecting customers, intermediaries, employees, shareholders and other stakeholders, directly related to developing the customer-focused culture of any organisation.
Business Context focuses on understanding the range of issues which face today’s organisations and develops the ability to suggest appropriate business strategies and activities to achieve success. We will look at the economic context facing today’s organisations and marketing as a central business function
Business Psychology explores the role Psychology plays within a business context and how this impacts upon organisational performance and consumer behaviour. You will develop the ability to apply psychological theories to differing organisational contexts, as well as explore the relationship between psychology and marketing.
Managing People focusses on self-awareness in the workplace in terms of people managing themselves and understanding human behaviour. You will also gain an understanding of how people and activities can be managed effectively.
Professional Selling aims to explore contemporary issues in sales management and professional selling including ethics, strategy, motivation and control. We will encourage a deeper understanding of the rapidly transforming sales management arena through reflection on and analysis of key concepts in order to guide you towards solution-oriented approaches to sales management practice.
Brands and Consumer Lifestyles will look at the key theories of consumer behaviour in a variety of markets both domestic and international. You will explore the influence of sociology, psychology and the effects of behavioural sciences on, for example, branding, semiotics and contemporary issues in consumption.
Metrics Management examines the relationship between corporate strategy and operational practice. You will look at metric measurement techniques and defining good key performance indicators.
Metrics Management Work-based Learning – this module will allow you to directly apply the content within the Metrics Management module to the real life context. The module is delivered through simulated work experience facilitated by USW Exchange – the university’s business advice hub.
Year Two – Strategic Customer Management
In year two, the following three modules will be studied as part of an internship portfolio;
Brands and Consumer Lifestyles work based learning is designed to directly apply the content within the Brands and Consumer Lifestyles module from the first years studies , to the real life context. The module is delivered through simulated work experience facilitated by USW Exchange – the university’s business advice hub.
Leadership and Management – The aim of the module is to prepare individuals for a career in business and management by developing students’ ability to apply knowledge and understanding of business and management to complex issues, both systematically and creatively.
Leadership and Management Work-based Learning – This module will directly apply the content of the Leadership and Management module to the work place, with the student’s first placement within an organisation as accredited work-based learning.
The second year continues with accredited work based learning in an organisation graded through the following modules:
Strategic Customer Service Excellence provides a rationale for customer service excellence as an ethos that permeates all functions of the organisation. You will be introduced to the relevant concepts, models and frameworks that assist in the delivery of service excellence within a wide variety of organisations.
Advanced Communications Strategy aims to provide a balanced coverage of the theoretical and practical aspects of advanced marketing communications. You will explore communications theory and its application through integrated online and offline marketing communications.
Leadership and Strategy looks at the purpose of leadership (creating strategy, vision, purpose and principles to sustain long-term future organisational success) and traits and styles of leadership.
The following modules will be studied as work-based learning, allowing you to directly apply the knowledge you have gained on the course to the workplace.
- Strategic Customer Service Excellence in Practice
- Advanced Communications Strategy in Practice and Leadership
- Strategy in Practice
Central to the degree is paid, accredited work-based learning in year two which provides students with the unique opportunity to be employed during their degree and ‘earn as they learn’, applying what they learn to the workplace. The Strategic Customer Management course has been designed in consultation with major employers including Admiral, Welsh Water, Media Wales and First Source, all of whom will be providing the paid work based learning during the course.