You’ll gain insight into the global beauty industry and will follow the story of products from concept to retail. You’ll learn about beauty through the ages and the psychology of industry as well as studying broader fashion-focused modules. This will give you an understanding of how products are created and the influence they have on businesses and people around the world.
At the same time you’ll develop key journalistic skills such as research, writing, broadcasting, communication and multimedia. You’ll study the historical and theoretical backgrounds of journalism and will gain a grounding in media law.
Taught by practising journalists and skilled marketing professionals, the course includes news days where you will work under the same pressures as media professionals and a wealth of work placement opportunities. These give you valuable professional experience as well as helping you to network within the industry.
You’ll leave the course with the relevant knowledge and skills for a successful career within the beauty industry, whether you choose to pursue marketing, beauty journalism or even set up your own business.
Assessment
Assessment modes include reports, essays, exams, group work and individual portfolio work.
Modular structure
The modules listed below are for the academic year 2018/19 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 1 modules include:
- Fashion History and Concepts (core, 30 credits)
- Journalism: History and Ideas (core, 30 credits)
- Practical Journalism (core, 30 credits)
- Principles and Practice in Marketing (core, 30 credits)
Year 2 modules include:
- Fashion Branding and Journalism (core, 30 credits)
- Journalism Work Placement (core, 15 credits)
- Media Law and Ethics; Public Administration (core, 30 credits)
- Newsroom Production (core, 30 credits)
- Beauty Through the Ages: A Critical History of Beauty (option, 15 credits)
- Social Media and Data Journalism (option, 15 credits)
- Styling and Journalism (option, 15 credits)
- Broadcast Journalism (core, 30 credits)
- Creating Packages (core, 30 credits)
- Fashion Journalism Project (alternative core, 30 credits)
- Journalism Project (alternative core, 30 credits)
- The Fashion Project (alternative core, 30 credits)
- Fashion Writing and Reporting (option, 15 credits)
- Global Fashion Strategy (option, 15 credits)
- Psychology in the Beauty Industry (option, 15 credits)
- Science, Technology, Environment and Health Journalism (option, 15 credits)
After the course
There are many exciting creative roles this course could help you reach for. You could pursue a career as a writer, as a fashion and beauty industry critic or as a beauty reporter.
You’ll also be equipped to start a career in the wider beauty industry, whether within marketing and communications or in an alternative field of interest such as advertising or merchandising.
This is a new course, but graduates of our related Fashion Marketing and Journalism BA have found employment working as a production assistant and within communications and PR.
