Understanding human behaviour impacts significantly on key business roles such as marketing or human resource management (HRM). How do customers think? How do our families impact our choices of brands and our decisions about where and when to shop? How do we encourage employees to maximise their performance at work, and offer excellent customer service? How do we motivate employees? This joint business and psychology programme would be an excellent route into marketing or human resources (HR) and business management in general.
From developmental to cognitive study, psychology is a fascinating subject. It is potentially made even more fascinating by applying it in a business environment, such as consumer and organisational psychology. It’s about bringing the study of human behaviour to practice in a hands-on and meaningful way.
Our programme will help you gain applied and employable skills that will help you in future roles within human resources management, executive leadership or advertising and marketing communications.
With smaller, more intimate class sizes, as well as experienced and dedicated academics, we are able to give our students one-to-one teaching and support.
You will have the opportunity to collaborate on projects and live briefs with students from other business management and psychology degree programmes, gaining the practical and transferable skills you need for your career.
As part of the programme you will work with actual business clients to help them solve a real world problem.
You will join two excellent schools in the University, and be taught by lecturers from both the Psychology team and also Bucks Business School. You will study business modules which develop knowledge which you will then apply in real business scenarios. You will also study the applications of psychology in a wide range of areas, focusing on businesses and organisations.
Those who are interested in all aspects of human behaviour and who wish to study this at degree level, but who do not seek to become Chartered Psychologists, should choose this award.
The programme offers both a subject-specific and a generic knowledge base that will enable you to pursue a career in any of the applied psychology professions or business roles, such as marketing or human resource management.
Your curriculum will cover subject specific modules in both psychology and business. You will be equipped with relevant transferable skills to better influence and understand how individuals, groups and organisations are motivated as well as how they think and buy.
You will gain a wide range of skills and competences useful for dealing competently with real-life, practical problems. The course will focus on the ability to think critically and will enable you to analyse and evaluate solutions to complex, real-life problems
This degree programme will help you gain a thorough grounding in qualitative research methods, which will provide invaluable for your future career. It will also help prepare you for research-based postgraduate study, if you choose to continue your studies following graduation.
This course will also help prepare you for a career in occupational psychology. The British Psychological Societyhave stated that the related speciality of occupational psychology is ‘broader in scope and less formalised that many areas of psychology and it touches on diverse fields, including ergonomics, personnel management and time management.’
In addition to subject skills and knowledge, graduates also develop skills in communication, numeracy, teamwork, critical thinking, computing, independent learning and many others, all of which are highly valued by employers. This wide range of transferable knowledge and skills will help open up your career prospects, and you could consider a career in any profession or business role across the private, public and third sectors.