Here at our central London campus, you’ll be surrounded by some of the world’s most famous businesses and creative agencies – and we aim to offer plenty of opportunities for mixing with them. This is the ideal place to start preparing for a successful career in global marketing.

The course title tells you the key things you need to know. Firstly, every aspect of your study shall be set in an international and multi-cultural context. Secondly, you’ll have the opportunity to learn how to apply a set of very practical skills which are highly valued by employers. Thirdly, you should become well-versed in the theory and practice of contemporary marketing, and how marketing informs, and is informed by, other business functions.

We aim to cover essential aspects of modern marketing, including the value of information, performance measurement, and customer and competitor insights. You’ll explore the ways in which creativity and innovation help to shape marketing – whether in developing new products and services or new ways to communicate with highly targeted and even niche audiences.

This full-time course can be completed in three years, or in four years if you choose to do a work placement. A five year part-time option is also available. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Please contact registry.london@coventry.ac.uk for more information about studying this course part-time.

This course also allows students to join directly to year 2, subject to the completion of a level 4 qualification, or directly to year 3, subject to the completion of a level 5 qualification. Please note that students joining directly to year 2 or 3 within the 2021/22 academic year will study a slightly different BSc Global Marketing course specification. Find out more information by contacting registry.london@coventry.ac.uk.

Choose this course and you’ll develop the applied expertise you need to build a career in global marketing, be able to work strategically and make well-informed decisions and plans. You’ll also add to a wide range of transferrable skills such as teamwork, communication, presentation and handling client relationships.

Applied

This course has been approved as career-relevant by employers, because we’ve ensured that it delivers the practical skills they’re looking for. You’ll have many opportunities to visit, hear from, work for or consult to real businesses, and there are options for field trips and visits to museums and exhibitions. Your learning will be based around workplace tasks such as market research, report-writing and presentations. You’ll also use industry-standard business software, such as Excel and IBM’s SPSS Statistics.

London

London is a world-leading centre for marketing, media communications and public relations. Many of the world’s leading agencies and consultancies are headquartered here, as are diverse businesses from innovative start-ups to huge multi-nationals. From our campus in Central London, you’ll have plenty of opportunities to immerse yourself in this world and to network with marketers – and you’ll also be expected to go out and create your own learning opportunities from what’s available on your doorstep.

Tutors

Coventry University has been award ‘Gold’ in the government’s Teaching Excellence Framework. You’ll have the opportunity to be taught by inspirational tutors with broad experience in both academic and professional contexts, who come from – or have worked – all over the world, including the USA, the Middle East, Europe, South Africa and Asia. Each brings with them their own marketing insights and stories from those places as well as a range of industries including pharmaceuticals, manufacturing, banking, management consultancy, travel, private equity, fintech, energy, the military, publishing, foods, retail, logistics and more. Please note staff may be subject to change.

Global

Every aspect of this course has been designed to reflect international business practices, cultures and legal frameworks, so you’ll develop confidence dealing with diverse people and organisations around the world. You’ll have the chance to study alongside students from many different countries, who may bring an invaluable multi-cultural dimension to your learning. You’ll explore international case studies, hear from global businesses, have the option to go on overseas field trips*, and much more (subject to availability, visa consideration and additional fees may apply).

Support

You can access a significant amount of support when it comes to numeracy, technology, communication, problem-solving and group work. For example, you’ll be able to submit your assignments for pre-marking feedback, and you’ll have a personal tutor plus support with computing, our library facilities, and employability. If you choose to do the placement year, you’ll also have both academic and workplace mentors.

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