Reasons to study Business Economics and Marketing at DMU:
This rewarding course is for graduates and professionals seeking a competitive advantage in today’s international job market. You will acquire a highly developed knowledge of economics, management and marketing principles, through both practical application and relevant leading-edge theory.
- Excellent teaching quality
Learn from leading academics with international reputations for research and teaching within their specialist areas
- No previous knowledge or experience required
You will have the opportunity to study the foundations of economics and marketing, as well as study further challenging modules
- Learn how to apply key economic theory to industry
You will be able to analyse markets, apply economic and marketing theories to different situations, solve business problems and identify marketing opportunities
- Gain a different perspective on marketing’s role within organisations
Embracing both disciplines, you will investigate the wider implications of marketing practices on an economic level
Structure and assessment
By studying both economics and marketing together, you will be able analyse how individuals and organisations can evaluate different approaches as part of their decision-making process.
A range of core modules underpin these key economic and marketing principles:
- Macroeconomics in a Global Context – presents an analysis of how the macroeconomy works in a global environment that is subject to international trade and factor endowment flows. You will gain the skills to relate the theory of macroeconomics to recent world events and debate the implications of macroeconomic policy.
- Economics and Strategic Analysis – the aim of this module is for you to understand they key strategic decisions that individuals, firms ad organisations, face and the consequence of those decisions. You will also learn how to apply microeconomic models to solve current economic problems.
- Marketing Theory and Practice – this module is designed to guide you through the fundamental concepts of marketing, and how they are applied in practice. Whatever your level of experience, this module will provide a stimulating environment in which to explore ideas, build and develop knowledge.
- Research Methods – introduces you to the basic elements of research methodology and the complete range of research methods suitable for research in finance, accounting, management and business. It also aims to help you in defining a research topic and the production of a suitable research proposal for your dissertation.
- Managing Advertising and Communications – Gives a thorough grounding in all aspects of promotional activity, especially integrated marketing communications and the development and management of advertising campaigns.
- International Trade Theory and Policy
- Economics of Emerging Markets
You select one elective module, which might include:
- Strategic E-Marketing
- Consumer Culture and Behaviour
- Strategic Customer Engagement
Dissertation – The dissertation will give you the opportunity to produce an individual and sustained piece of original work that addresses a specific area in the field of economics and marketing. The dissertation will demonstrate your intellectual and conceptual skills through your background research and application of theoretical knowledge.
Note: All modules are subject to change in order to keep content current.
Facilities and features
Hugh Aston Building
You will be taught in the Hugh Aston Building, which was purpose-built at a cost of £35 million.
Facilities also include lecture theatres and classrooms with capacities ranging from 50 to 250 people, break-out spaces for group work, quiet study zones for individual work and a large number of high-spec IT labs, some of which are installed with professional software.
The main Kimberlin Library is open 24 hours a day, 365 days a year (other than in exceptional circumstances) and offers a huge range of online resources, all of which can be remotely accessed from anywhere you choose.
The library is run by dedicated staff who offer additional support to students, including help with academic writing, research strategies, literature searching and reference management and assistive technology, and mathematical skills for non-maths students. There is also a Just Ask service for help and advice, available via email or telephone.
Our Learning Zones and the The Greenhouse also provide space for group or individual work and study.
There are 1,600 study places across all library locations, more than 700 computer stations, laptops to borrow, free wi-fi and desktop power outlets.
You can also book rooms with plasma screens, laptops and DVD facilities for group work and presentations, secure an individual study room with adjustable lighting or make use of our assistive technology.
Opportunities and careers
This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.
Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.
Enhance your existing qualifications and global career prospects with a specialist master’s in business economics and business finance.
This course will provide advanced preparation for careers in the policy making, organisational decision making and the financial world.