The Communication and Reputation Management BSc (Hons) course aims to enable you to develop the necessary skills, knowledge and practice of the marketing communications and public relations.
With a good grounding in business and marketing, the course offers students an industry focus in public relations management with exciting employment opportunities across a range of role in both client and agency organisations.
This inter-disciplinary course combines key subject areas of business, marketing communications and public relations in a practice oriented way that allows you to develop a deep theoretical understanding and practical knowledge of communications management.
WHY CHOOSE THIS COURSE?
- Benefit from a course that opens up career opportunities in corporate communications, internal communications, investor relations and media relations as well as offering access to a wide choice of further study.
- Learn essential skills for careers in the marketing communications and public relations industries, in a department with core strengths in these subject areas.
- Study areas including: experiential marketing; marketing communications in the digital age, public relations and the media interface, digital communications strategy, public affairs, PR ethics and CSR through a combination of classroom-based learning and ‘live’ project activities.
A tiered approach has been designed: in year one, you will benefit from an intensive multi-disciplinary team-work driven environment where a series of tasks and assessments provide a foundation to marketing and business skills. In year two the Careers in Practice unit will help you to develop your career goals, aspirations and planning. In your final year in the unit Continuing Professional Development, a practical approach will be enhanced through your participation on an intensive programme featuring an assessment centre and assistance in formulating your personal brand to equip you for the step-change you are about to make as you plan to take your first graduate job or embark on a higher degree programme.
Accessibility to professional networks made available by student membership of CIPR.
Students studying the BSc Communication and Reputation Management (with Professional Practice year) have the opportunity to further increase their employability and gain essential work experience and commercial awareness. The placement is also a great way to build up a network of contacts within a chosen industry.