Overview
Reasons to study Contour Fashion (Communication) BA (Hons) at DMU:
- Specialist areas of study
as this is the only communication course aimed directly at the intimates industry
- Develop specialist skills
in conceptual design, presentation formats, digital technologies, trend prediction, marketing, fashion business and entrepreneurship
- Specialist teaching structure
with the course sharing core modules with contour fashion and fashion buying courses, along with its own specific modules
- International promotional opportunities
including involvement with external client projects and competitions
- Work experience and placements
throughout the intimates industry, including global opportunities for an optional placement year
- Showcasing opportunities
gives an outlet to showcase your skills to a wide range of industry professionals - Contour Fashion BA (Hons)
is a related course where you can specialise in areas of studying lingerie, bodywear, swimwear, loungewear, nightwear, corsetry, menswear and sportswear
- International opportunity
through #DMUglobal where you will have the opportunity for a meaningful international experience through visits to trade fairs such as Interfiliere, Salon de la Lingerie and Moda - The new Vijay Patel building
has been designed to provide the space and facilities where ideas can develop and flourish for all of our art and design courses – find out more
A unique, diverse and multi-disciplined degree programme, this new course prepares you for a career in marketing, social media, trend forecasting, product development, visual communication, PR and entrepreneurship.
The course is designed to meet the changing requirements of the intimate apparel industry. You will study aspects of intimate apparel concept inspiration, idea development, image, trend, styling, enterprise and business, industry and communication skills, social media applications and marketing.
You will benefit from our extensive industry links with the intimate apparel industry and have the opportunity to work with companies on live projects and competitions. The programme has an optional placement year, with opportunities for international and UK based placements.
Structure and assessment
Course modules
First year
- Visual Communication
- Trends and Product Development
- Introduction to Fashion Business
- Contour Fashion Promotion
- Design Cultures
Second year
- Visual Communication
- Trends and Product Development
- Fashion Marketing
- Contour Fashion Entrepreneurship
- Design Cultures
Third year
- Professional Practice and Portfolio
- Advanced Fashion Marketing
- Final research Project
Facilities and features
Facilities
Our new Art and Design facilities in the Vijay Patel building included studio workshops and CAD labs.
You also have access to the most up to date trend prediction publications and databases.
Library
The main Kimberlin Library is open 24 hours a day, 365 days a year (other than in exceptional circumstances) and offers a huge range of online resources, all of which can be remotely accessed from anywhere you choose.
The library is run by dedicated staff who offer additional support to students, including help with academic writing, research strategies, literature searching and reference management and assistive technology, and mathematical skills for non-maths students. There is also a Just Ask service for help and advice, available via email or telephone.
Learning zones
Our comfortable and well-equipped study areas provide a range of environments to suit your needs.
Our Learning Zones and The Greenhouse provide flexible spaces, whether you are working as a group, practising a presentation or working quietly on your own.
They feature workstations with power supplies for laptops, plus bookable syndicate rooms with plasma screens, laptops and DVD facilities. Wi-Fi is available across all campus locations.
Opportunities and careers
Placements
We encourage you to undertake work experience opportunities during vacation time to broaden your personal skills and to experience the world of work, particularly in trend prediction, where the course has excellent links with WGSN, and Concepts Paris.
The course has an optional placement year, supported by a faculty placement unit.
#DMUglobal
This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.
Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.
Graduate careers
The School of Design produces highly employable graduates, who are acclaimed for their technical skills and design excellence. DMU graduates work for national and international brands such as Calvin Klein New York, Heidi Klein, H&M Sweden, Clover Hong Kong, Bravissimo, Stretchline Sri Lanka, Harvey Nichols, LF Intimates, Ace Style, Tommy Hilfiger Amsterdam, PD China, Edge’O’Beyond, Emreco, and Quantum.
Graduates completing this course are expected to begin work in trend prediction, business and enterprise, social media or communication.
