The term creative director originated in advertising agencies, but in the last few years has also become prevalent in the fashion and beauty industries. The role of creative director within fashion and beauty is multi-faceted and varied. Generally speaking, creative directors find themselves responsible for the creative direction and visual identity of a brand, publication, website or event.
Solent’s fashion and beauty programmes have strong links with industry, giving students the chance to work with experienced academics and industry professionals. Students can leverage these industry links when they are looking for work placements as part of the essential work-based learning unit.
Students also benefit from a programme of guest lectures throughout the course, with representatives from fashion, beauty, media, retail and other creative industries coming to campus and sharing their experiences. Recent events have included a guest lecture from professional makeup artist Laura Mercier, as well as visits from representatives of MAC, Illamasqua, Trendstop and Charles Fox.
The course culminates in a final major project, where students can either write a thesis or produce a major practical outcome. Students will have access to a wide range of industry-standard facilities in support of this project. Available facilities include photography studios; film studios; make-up studios; cameras; location lighting kits; ‘infinity cove’ studios and Mac suites with the latest industry software.
Students study a curriculum with a unique focus on the increasingly in-demand role of art director. Students learn how to strategically guide imagery, style and brand to align with overarching creative and corporate directions.
What does this course lead to?
The role of creative director has become prevalent in the fashion and beauty industries in recent years. Generally speaking, creative directors find themselves responsible for the creative direction and visual identity of a brand, publication, website or event.
Who is this course for?
This course is specifically aimed at those currently working in the fashion and beauty industry who are aspiring towards art direction. The course content is ideal for building knowledge in magazine publishing, event production, e-commerce and advertising.
The course will be supported by a dedicated set of online resources. The course’s virtual learning environment will contain the unit descriptor, reading list, week by-week teaching and learning schemes, tutors’ contact details and availability, assessment briefs, grading criteria and details of assessment submission.
Students will also be expected to engage with social and web based media as a part of their professional development. This may include Facebook, Instagram, YouTube, Tumblr, Snapchat, Twitter and blogging platforms.
Students will also benefit from access to online journals and subscription based websites including Berg Fashion Library, WGSN, WWD and Mintel.
The Student Hub
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Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.