Creative Enterprise MSc


Overview


Reasons to study Creative Enterprise MSc at De Montfort University:

The creative industries are made up of businesses and entrepreneurs that have creativity and content that is protected by copyright as a central part of their business model. The creative industries include sectors such as design, film and TV, publishing, the performing arts, music, advertising and gaming.

Creative workers and leaders exhibit different skills and approaches to other business sectors, and individuals with creative talent require business management and innovation skills in order to venture out leading creative enterprise. The Creative Enterprise MSc is uniquely positioned to help you respond to these evolving challenges.

Having developed some experience into the industry, this course combines your creative practice and management skills and supports you in developing your professional potential, whilst gaining valuable industry links.

The programme benefits from the location of being a short walk away from Leicester’s Cultural Quarter and technology parks, and from close working relationships with creative organisations. Local creative workers and companies co-teach on the programme and offer creative industry mentoring and executive placements to boost your employability in the field.

Based at De Montfort University, you will be able to able to tailor your university experience to your own interests. There are opportunities to get involved with #DMUglobal international experience programmes and the university’s volunteering programmes.

The course offers a range of benefits including:

  • Option to pursue an Entrepreneurship Project or Creative Research Project
  • Teaching from academics with experience across many segments of the creative industry
  • Inspirational setting headquartered in the historic Great Hall of Leicester Castle
  • Regular visionary leadership talks by inspiring business figures and entrepreneurs
  • Peer support from a small, exceptionally talented tutor group
  • Modules specifically created to provide key practical skills needed to develop ventures in today’s creative industry
  • Opportunities to work with industry professionals through our collaboration with Leicester’s Curve Theatre
  • Access to the postgraduate wing of the £35million Hugh Aston Building
  • Access to a 24/7 high-tech library with a choice of learning environments and to amenities such as the QEII Diamond Jubilee Leisure Centre
  • Mentoring and support from academics in the forefront of their fields
  • Emphasis on the development of business-relevant cultural awareness
  • Valuable links to Leicester’s Curve Theatre, Leicester Comedy Festival, Creative Leicestershire, Horus Music, Colab Creation and Inspirate Arts
  • Opportunities to participate in business breakfast events
  • Opportunities to network with Leicester’s creative businesses at a range of events throughout the year


Structure and assessment


Course modules

Business of the Creative Industry Company
The module provides students with an overview of the creative industries and their contribution to the creative economy. It will examine how creative businesses operate, how they can thrive, and what factors are important for driving their success.

Developing Enterprise
This module demonstrates that being enterprising and entrepreneurial is about taking calculated risks, creating change, making a difference, and having a positive impact across society and communities.

Business of the Creative Industries Environment
The module provides students with an overview of the creative industries ecosystems and explores the relationship between creativity, business, and key operating environments.

Creative Technologies
This module focuses on leading edge digital technologies and their impact on the creative industries, providing students with an understanding of the practice and theory of creative technologies.

Global IP Management
The module provides students with critical legal knowledge about intellectual property and commercialisation of talent and ideas. Students work with intellectual property in the context of creative activities such as inventions, literary and artistic works, symbols, names, and images.

Smart Cities
Through real projects, students will have the opportunity to see at first hand, how a city’s new digital technologies and new forms of working, call for new smart solutions, and the role that different stakeholders, including citizens play in this. The module adopts service learning and problem based learning as the key learning approaches.

And a choice of two elective modules:

Integrated Brand Management
This module introduces students to the importance of the brand narrative analysis in creative enterprises, and the ability to identify the brand ethos and the unique brand narrative organisations and activities.

Marketing for the Creative Entrepreneur
This module introduces students to the importance of industry analysis as part of the corporate strategy theory. Students will get the opportunity to reflect on the structure and dynamics of their industry, its strategic groups, and the positioning of key competitors.

Design as a Strategic Business Tool
As an introduction to design, this module offers students the opportunity to consider the unity of a design process in creative business ventures. Through this module, students will learn how to use the design process to define and solve problems, and use feedback in the business planning process.

Cultural Policy and Planning
This module introduces students to cultural policy; the theory and practical applications of cultural policy and planning, and the impact on aspects of economic development, social inclusion, and place promotion.

The Business of the Performing Arts
This module will provide an understanding of the business models that support the performing arts; both those that generate profits and those that build communities and civic identities. Focusing mainly on theatre, music and musical theatre, this module offers practical case studies and opportunities to experience England’s inspirational performing arts.

Managing Business Web Presence
This module will provide students with practical knowledge of web design, including knowledge of initiation of web design, and the design and use of websites in the business environment. Students will have the opportunity to work with a company in building a portfolio as a solution to an existing web problem, and leading to a proposal for a commercial web offering.

Global Markets
This module examines the key issues involved in developing new international markets and the role of the design manager and entrepreneur in enabling design and creative businesses to compete effectively in the global economy.

Either:

Entrepreneurship Project
This project offers an opportunity to turn a business idea into a business plan, to conduct primary research on the viability of the plan and receive feedback from experts.

Or

Creative Research Project
This project offers students the opportunity to develop and demonstrate skills acquired from the taught course in the creation, development and realisation of a negotiated creative research project.

Creative Start-Up Residency
Leicester Castle Business School, in conjunction with strategic partners in Leicester, will be offering a 9-months residency to one successful creative graduate to set-up a new creative business in Leicester. The residency, with a combined package of support of £10,000, will commence in September/October 2018.


Facilities and features


Leicester Castle

Originally built in approximately 1150, and then extensively rebuilt in approximately 1523, the Great Hall has recently undergone a restoration project. Under the leadership of Professor Dana Brown, Leicester Castle Business School is based in the historical setting of Leicester Castle, enhanced by a £4.2 million refurbishment, and is here to meet the needs of 21st century business.

Going Beyond Business As Usual, we offer an accessible learning environment that invites you to challenge convention while also providing you with the opportunity and tools to think, create and inspire. With our engaging networking opportunities and inspirational setting, we aim to provide you with not just a qualification but a transformational experience.

Students will also be taught in the Hugh Aston Building, which was purpose-built at a cost of £35 million. Facilities include break-out spaces for group work; quiet study zones for individual work, high-spec IT labs and a cafe. Learning will be supported by access to DMU’s excellent facilities.

Learning Zones

Our comfortable and well-equipped study areas provide a range of environments to suit your needs.

Based in the Eric Wood building and Greenhouse, our learning zones are flexible spaces which are ideal whether you are working as a group, practising a presentation or working quietly on your own.

They feature workstations with power supplies for laptops, plus bookable syndicate rooms with interactive whiteboards and DVD players. Eduroam wi-fi is available across all campus locations.

As a Leicester Castle student, you will also benefit from access to the study spaces at Leicester Castle Business School.

Library

We have 1,500 study places and 650 computer workstations across four sites on campus. During term time the main Kimberlin Library is open 24 hours a day, seven days a week, giving access to more than half a million publications and a wide range of DVDs, as well as e-resources and thousands of electronic journals. Award-winning staff are on hand to help and there is a café for study breaks. We offer a range of workshops, drop-ins and one-to-one sessions, plus our Just Ask service provides email or telephone support.


Opportunities and careers


#DMUglobal

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

Graduate careers

A Creative Enterprise MSc will open up a wide range of career opportunities for you within the creative industries as you develop your professional skills.

The course is invaluable for ambitious individuals who have some work experience in the creative industry, wanting to learn the skills needed to take an idea into a business venture. This could be through a creative enterprise or as a freelancer in the industry. Potential industries you might work in include:

  • Advertising, PR and marketing
  • Design sectors
  • Performing arts
  • Festivals and events
  • Digital and new media

 

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