The future of marketing: this course is for those who love social media, influencers, brands and getting your message out to your audience.
Digital media and communications, particularly social media, have transformed marketing and advertising, creating exciting careers for creative and talented graduates.
Our course focuses on the development of practical digital marketing skills to give you a real insight to the dynamic world of 21st century business. You’ll apply your knowledge in our state-of-the-art digital marketing lab and analyse real-life business case studies, developing your own expertise and innovation to connect customers, products, services and brands.
You’ll gain a Chartered Institute of Marketing (CIM) accredited degree, the opportunity to complete the CIM Diploma in Professional Marketing, hear from industry guest speakers and the chance to apply for a company internship with past students working for well-known companies like Microsoft, Procter and Gamble, L’Oreal, Disney and Rolls Royce.
The course is designed to give you a comprehensive understanding of how marketing operates in today’s digital world. You’ll learn about marketing, social media and digital technology, using a variety of analytical tools to critically evaluate digital marketing problems and develop appropriate solutions for organisations to manage their online presence.
The flexibility, mass reach and reduced costs of digital marketing mean organisations across every sector are increasingly seeking to use digital technologies, online marketing and social media to reach and engage with their existing and potential customers.
Our degree is intended to prepare you for careers in this changing world, combining the key aspects of marketing, communications and technology in a range of contexts and cultures. It will suit you if you wish to enhance your understanding of digital marketing generally or are interested in specific careers in marketing communications, advertising, PR, digital marketing, multimedia production or digital graphic design.
Why choose this course?
You’ll experience real-life business cases, apply digital analytics, both online and offline, and learn about the latest trends and challenges from inspiring guest speakers, which have previously included the Marketing Director from ITV Studios, PR Account Director for McCann Erickson and Global Director BRANDZ of Millward Brown.
You’ll have the opportunity to explore brand and corporate communications, consumer psychology and global marketing alongside website design, analytics and social media marketing. You’ll appreciate how to better understand and engage customers, creating online word-of-mouth and reducing operational costs by using the, often free, platforms and apps via Adobe and Google.
With around 5,000 students and 300 staff, Coventry Business School is one of the largest in Europe, rated as ‘excellent’ by Eduniversal. You’ll be taught by staff who have spent time in industry, in roles such as marketing executives, managers and directors of private and public sector organisations. Many are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour, to name but a few.
International experience opportunities
You will have the opportunity to gain international experience in a number of ways, not least through the multicultural environment fostered by staff and students from all over the world.
You can choose to spend time abroad, studying or working, either on a summer placement or sandwich year out. We have long-running partnerships with a number of overseas universities, including KH Leuven in Belgium, School for Higher and Professional Education (SHAPE) in Hong Kong and PSB Academy in Singapore. In the past, marketing students have undertaken industry placements with IBM, L’Oreal, Rolls Royce and Warner Brothers.
We also run a number of collaborative Online International Learning projects on the course, which enables you to work with students across the world on a live project. In the past, students have worked with peers across the world, including USA, Malaysia and Europe.
Throughout the course you will visit relevant companies to gain a real-life experience of marketing, both at home and abroad. Previous cohorts of students have travelled to universities in Malaysia and Dubai to learn more about the culture and different approaches to teaching. They have also visited Leuven in Belgium as part of the annual Marketing Week conference with an opportunity to take part in a competition to create a brand.
Our course is one of only a handful in the UK that is accredited by the CIM for a Dual Award. This means that straight after your degree you can go on to achieve the CIM Diploma in Professional Marketing, significantly enhancing your career prospects.
You will have the support of dedicated Personal Employment Tutors, who are industry trained, and our well-established Employment Unit with an extensive network of employers with a wide range of internship possibilities. The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres. They also maintain a dedicated Facebook group to keep you up to date will all the opportunities and activities.
Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University’s Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.