Events management is a diverse and fast-paced career option; the sector supports over 500,000 jobs in the UK, with over 1 million events held each year. Our extended degree is for those that want to study events management but don’t have the entry qualifications.

Modules such as Cultural Tourism, Festivals and Events and International Hospitality Management give this course a global edge, meaning you’ll be ready to take on a role in events management anywhere in the world when you graduate.

The course is well balanced, combining theoretical knowledge such as event management theory, strategy and marketing, and practical experiences such as field trips to a range of national and international class events such as the Olympic games and high-profile concerts such as Take That.

You’ll be encouraged to take up a placement or internship, giving you an edge in a competitive jobs market.

With a stunning Canary Wharf campus and world-class facilities, the Sunderland University in London is the perfect place to study events management.

COURSE CONTENT

The course is structured to provide relevant theories, ranging from marketing to innovation, as well as first-hand experience in planning and managing events.

Course content

Modules on this course include:

Year 0

• Higher Education Skills and Competencies (10 Credits)
• Contemporary Business Issues in a Globalised Environment (30 Credits)
• Information Technology for Business Use (10 Credits)
• Introduction to Critical Academic Thinking (10 Credits)
• Organisational Behaviour and the Management of People (20 Credits)
• Introduction to Organisational Management (20 Credits)
• Business Management Project (20 Credits)

Year 1 (national level 4)

• Study Skills for the Service Sector (20 Credits)
• Impacts of Festivals and Events (20 Credits)
• Fundamentals of Events (20 Credits)
• Marketing and Business for the Service Sector (20 Credits)
• Staging Events (20 Credits)
• Experiencing Events (20 Credits)

Year 2 (national level 5)

• Research Methods for the Service Sector (20 Credits)
• Consultancy for the Visitor Economy (20 credits)
• MICE: Meetings, Incentives, Conferences and Exhibitions (20 Credits)
• Managing the Event (20 Credits)
• Exploring Human Resource Management for the Serice Sector (20 Credits)
• Events Fieldwork 2 (20 Credits)

Year 3

Work placement (optional)

Final Year (national level 6)

• Contemporary Issues in Events (20 Credits)
• Gastronomy (20 credits)
• Leadership and Management for the Service Sector (20 Credits)
• Service Quality (20 Credits)
• Professional Development for the Service Sector (20 credits)
• Digital Technology and the Visitor Economy (20 Credits)

Teaching methods include lectures, seminars, workshops, group work, field work and e-learning. There is an emphasis on developing independent study skills. You will have opportunities to present ideas and information to other students and also develop concepts and analyses within groups.

As well as assessments that count towards your final degree, there are also on-going assessments to provide feedback and help consolidate your learning. Assessment methods include written coursework, project, presentation, practical exercises, time-constrained examinations and the major project in your final year.

EMPLOYMENT AND CAREERS

92% of graduates from the University of Sunderland are in employment or further study within six months of graduating in 2013/14, according to the Destinations of Leavers from Higher Education Survey.

The University of Sunderland is a member of the Institute of Hospitality’s Education Membership Scheme.

The Institute of Hospitality is the professional body for aspiring managers studying in the hospitality, leisure and tourism industry. It has been the industry’s leading network for more than 70 years, and it promotes the highest professional standards of management and education.

Many of our graduates go on to work in managerial roles within the tourism and hospitality industry. Job titles of our graduates include Hotel Manager, Tourism Development Officer and Resort Office Manager. Employers include hotels, airlines, travel agencies, events organisers, heritage attractions, Local Authorities and other public sector bodies.

When you graduate you will have a broad set of transferable skills that will equip you for a much wider range of graduate-level employment. This course could also be a stepping stone to further study and research.