Do you want to apply your marketing and business skills to the fashion industry? Are you fascinated to learn how fashion products are developed and branded? Solent University’s fashion management programme will help to equip you with the strategic marketing skills and fashion industry awareness required to pursue a commercial career.
You’ll study the complete range of professional disciplines within fashion, from retailing, store management and operations to consumer behaviour, fashion buying and merchandising. You’ll also have opportunities to gain practical, hands-on experience, leaving you well-prepared for a range of graduate roles.
This innovative course teaches students a diverse range of skills required for fashion management, enabling them to gain a deeper understanding of marketing principles, finance, business, communications and the retail environment, as well as strategies used to promote events, designers and collections.
The course places a strong emphasis on gaining practical skills and work experience. Past students have had the opportunity to set up their own business at our stunning student-run store, Re:So, which sells a unique mix of fashion, accessories, publications, furniture and art. The store’s upper floor ‘learning zone’ has previously hosted guest speakers from the fashion industry, workshops, photo-shoots and exhibitions – all with an emphasis on developing student retail, enterprise, networking and employability skills.
Students have also had the opportunity to go on site visits – recent trips have included the Fashion and Textile Museum and the TM Lewin headquarters.
What does this course lead to?
Recent graduates have gone on to roles in fashion management, buying and forecasting, marketing and strategic communications, such as marketing manager, marketing assistant and visual merchandiser. Companies at which graduates have gained roles include Bjorn Borg, Michael Kors, Asos and Reiss.
Who is this course for?
Candidates should be passionate about fashion and popular trends, but do not necessarily require any prior academic or industry experience. Graduates will be well prepared for careers in marketing, PR, merchandising, buying, retail and project management.