Are you looking to move into fashion, accelerate your fashion career, set up your own business, or extend a family enterprise? This fast-paced, practical course is ideal for a wide range of ambitious, highly motivated students seeking a springboard to a career in global fashion marketing.
Analyse the global markets for fashion and retail, and learn to manage fashion brands. Examine global trends in business systems, standards and practices. Explore product development and consumer behaviour, and choose to specialise in digital fashion marketing or luxury fashion branding.
This exciting course covers a huge amount of ground, and in your second term you’ll be able to choose between two specialist pathways:
- Digital Fashion Marketing* – The effective use of communication technology enables fashion brands to ‘punch above their weight’ and have a global impact. You’ll learn to create digital marketing and social media campaigns, engaging with consumers in more meaningful and interactive ways. You’ll explore online fashion retail and branding, and learn tools to analyse the behaviour of digital consumers.
- Luxury Fashion Branding* – The global luxury sector continues to grow and generate profit. This pathway addresses the challenges and opportunities of the luxury fashion sector, so it’s ideal if you see your future career with premium fashion brands. You’ll learn to design global retailing and visual merchandising strategies, and how luxury goods and services are branded.
*pathway options are subject to student numbers
Why choose this course?
This is a challenging and fast-paced course covering a huge amount of content, based right in the heart of London – one of the world’s most exciting fashion capitals. You’ll be taught by experienced, helpful tutors who will ensure you have plenty of exposure to London’s many varied fashion scenes.
Studying in London means you’ll soak up a world of fashion – from vibrant street markets to iconic brands and edgy designer studios. We’re a stone’s throw from Brick Lane, and you’re in easy reach of the luxury stores of Bond Street and Knightsbridge or the department stores and flagship stores of Oxford Street. There are opportunities to visit trade fairs (such as Texfusion, Jacket Required and Pure London), major events such as London Fashion Week, and world-famous museums like the V&A and the Fashion & Textile Museum. You’ll also be surrounded by leading magazine publishers, trend laboratories, designers, photographers, stylists and retailers.
During your second term, you’ll choose a specialist pathway according to your particular interests or ambitions – either Digital Fashion Marketing or Luxury Fashion Branding. Each pathway includes three modules which enable you to focus on developing very specific practical skills in communicating with consumers, buyer behaviour, and fashion retail marketing.
Students who pass two specific modules can be awarded the CMI Level 7 Certificate in Strategic Management and Leadership, providing they register as a CMI member and pay the membership fees. With over 100,000 members, the CMI is internationally recognised as the professional body which sets the standards in management.
You’ll be taught by tutors with exceptional career experience in disciplines such as high-end luxury fashion, publishing, styling, retail and PR. Several are research-active and speak at international conferences, and the course leader founded the Fashion Research Network. Your tutors are keen to enthuse and guide you, and work hard to apply their extensive networks of contacts to create opportunities for their students.
There are lots of opportunities to apply your learning, within and beyond the classroom. You could do a short engagement assisting with a photoshoot or helping a business with branding and marketing. Guests speakers from across the fashion industry will come in for talks and workshops. You could go on extended field trips to European and/or international destinations, and your final major project could involve an internship, a consultancy with a client, or a real project with a UK fashion business.
International experience opportunities
This course takes a global perspective on the entire curriculum. Not only will you explore fashion in its international context, but you’ll also learn how it is resourced, manufactured, marketed and sold around the world. You’ll have opportunities for overseas trips (for example, Paris or Copenhagen) and you could arrange to do an internship or consultancy project overseas.
Studying alongside an international cohort of students from around 50 countries means you’ll be able to learn from their insights and experiences, develop your cross-cultural skills, and build an invaluable network of international contacts.
This course is intended to equip you with the skills you need to become an effective leader in fashion marketing, addressing the intellectual, financial and cultural demands of an ever-changing society and global fashion audience.
In addition to your fashion-specific skills, you’ll develop a range of broader, transferable skills in management, communication, teamwork, decision-making and strategic thinking. You’ll also learn to devise entrepreneurial and innovative solutions to problems which arise in fashion businesses. All of these skills are in high demand among employers in the global fashion industry.
The global perspective afforded by this programme will prepare you to work internationally, or based in one country but trading with others, or based anywhere but responding to a global market for your fashion goods and/or services.