This course has been developed in response to industry demand for creative professionals with specialist design skills.
Communication Design helps you to think creatively about design problems and use technology to offer innovative solutions. Analytical skills, strategic and conceptual thinking are developed to achieve successfully targeted messages to the recipient. This broad-ranging discipline is concerned not only with developing aesthetics, but also creating new media channels to ensure the message reaches its target audience effectively.
As technology has become more prevalent, design has assumed more importance and professionals need to be able to offer new ideas to meet client needs. You will develop your own specialism, as well as collaborating with students on other postgraduate pathways, through rigorous analysis, experimentation and practical testing. You will benefit from the input of professional designers working within the future-thinking design industry.
Communication designers commonly work across a wide range of areas, offering a 360° collaborative approach to design delivery.
What your course will look like:
Unit 1: Technology Issues
In the Technology Issues unit you will have the opportunity to prototype ideas and engage with industry standard processes, techniques and technology relevant to communication design.
Unit 2: Research Process
This unit provides the grounding for research and development skills needed for students’ individual projects.
Unit 3: Business and Innovation
This unit helps students develop and understanding of business and innovative practices in the creative industries. It supports communication design students in turning their ideas and skills into viable market propositions and long-term business plans.
Unit 4: Concept and Prototyping
This allows students to further develop their skills, to identify a specialist area related to communication design and to pursue a single line of inquiry, idea or theory embedded in communication design and research and develop the concept.
Unit 5: Major Project
The Major Project represents the culmination of students’ investigation and the final stage of the research strategy. This is a substantial piece of self-managed work that is underpinned by advanced practice-based methodologies and processes.