Overview
Relevant, engaging marketing is critical to the success of any company, service or product.
This course will introduce you to the key principles and practice of effective marketing. You will learn how to analyse real business problems, come up with research-informed, creative marketing solutions, create campaigns with realistic and achievable targets and learn how to evaluate the success of your marketing activities.
During the course you’ll gain real-world experience using simulations, case studies and project pitches. You’ll be taught by lecturers with extensive industry expertise and will build the key skills and knowledge to stand out in the field and produce outstanding work.
In your first year you will develop a broad overview through core marketing modules. Optional modules in years two and three allow you to tailor your studies to your interests and career goals – from Global Marketing Strategies to Customer Management, Digital and Direct Marketing and E-Marketing.
This course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct Marketing (IDM), ensuring that you gain experience aligned with the needs of industry. These accreditations allow you to gain exemptions from professional qualifications, meaning you can obtain them more quickly and advance faster in your career (subject to module choice).
Key features
- CIM and IDM accreditations offer opportunities to gain significant exemptions from professional qualifications, depending on your module choice.
- Our Fox’s Lair initiative gives you the opportunity to come up with a business idea and pitch it to business executives with a chance to win a financial investment prize.
- Our DMU Works team will help you gain the skills that employers are looking for through placement opportunities with local, national and global companies. Marketing students have landed placement roles with Volvo Group, DHL, Pfizer, FedEx, Rolls-Royce, Bosch and Saint-Gobain.
- Our graduates have gone on to careers in globally-renowned organisations. Recent successes include Capita, Bank of Ireland and Vodafone.
- Enjoy an international experience with DMU Global. Our Marketing students have previously visited New York-based agency McCann, where they gained insight into advertising in the US.
Structure and assessment
Teaching and assessment
You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:
- Exam: 21%
- Coursework: 79%
These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.
Teaching contact hours
This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. In the first year, you will typically have up to 14 contact hours of teaching most weeks. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.
Other: In addition each module provides a two hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.
Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.
Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. Further details are contained in each module description.
Facilities and features
Hugh Aston Building
You will be taught in the Hugh Aston Building, which was purpose-built at a cost of £35 million.
Facilities also include lecture theatres and classrooms with capacities ranging from 50 to 250 people, break-out spaces for group work, quiet study zones for individual work and a large number of high-spec IT labs, some of which are installed with professional software.
Library services
The main Kimberlin Library is open 24 hours a day, 365 days a year (other than in exceptional circumstances) and offers a huge range of online resources, all of which can be remotely accessed from anywhere you choose.
The library is run by dedicated staff who offer additional support to students, including help with academic writing, research strategies, literature searching and reference management and assistive technology, and mathematical skills for non-maths students. There is also a Just Ask service for help and advice, available via email or telephone.
Learning zones
Our comfortable and well-equipped study areas provide a range of environments to suit your needs.
Our Learning Zones and The Greenhouse provide flexible spaces, whether you are working as a group, practising a presentation or working quietly on your own.
They feature workstations with power supplies for laptops, plus bookable syndicate rooms with plasma screens, laptops and DVD facilities. Wi-Fi is available across all campus locations.
Opportunities and careers
Placements
As part of this course you will have the option to complete a paid placement year which offers invaluable professional experience.
Our exciting careers programme #DMUworks can help you secure a placement through activities such as mock interviews and practice aptitude tests, and you will be assigned a personal tutor to support you throughout your placement.
Our students have taken placements with companies including Volvo Group, DHL, Pfizer, FedEx, Rolls Royce, Bosch, Nike and Saint Gobain.
#DMUglobal
This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons — helping you to become a global graduate, equipped to meet the needs of employers across the world.
Marketing students have recently visited India as part of the Brand Management module and Silicon Valley to experience start-up and global technology companies such as Essential, a tech company founded by Android creator Andy Rubin.
Graduate careers
A degree in Marketing opens up a whole range of career opportunities such as digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.
With a marketing degree you could find yourself developing new products, analysing buyer behaviour, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.
Recent graduates have progressed to professional roles such as Product Marketing Coordinator at NaturalMotion,CRM Assistant at Hearst Magazines, Marketing Analyst at Bank of Ireland, and Account Executive at We Launch.
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