This exciting honours degree in Marketing & Public Relations (PR) aims to equip students with the knowledge, competences and skills that are required to be successful in contemporary marketing and public relations industries. Recognised by the Chartered Institute of Public Relations (CIPR) students will become members of this professional association for the duration of their degree.
In recent years Marketing and PR has gained increasing significance as organisations look to face local, national and international challenges.
Marketing and PR roles range from identifying customer needs, creating ideas and building and managing a positive brand reputation. This function is required across almost every industry, giving graduates a variety of sectors to work in such as fashion, retail, public sector, professional services, manufacturing and more.
This course aims to provide a thorough understanding of the marketing industry and PR best practice.
Alongside extensive knowledge of significant marketing functions within core business strategies, you will be equipped with skills essential for successful entry into the marketing sector. Within this course, you will have the opportunity to embark on study trips, as well as mandatory marketing training with local employers and industry experts.
Furthermore, you’ll learn to develop creativity with an entrepreneurial flair and successfully combine innovative ideas with strategic thinking.
Why choose this course?
If you are excited at the prospect of making a difference to the way companies interact with customers by creating compelling marketing strategies, our degree will equip you with aligning skills and knowledge to excel in the industry.
Located on the Coventry University campus, you will have access to our Library & Learning Services (LLS), fully equipped seminar rooms and impressive IT suites. Plus, you can take advantage of reading rights in Coventry University’s Lanchester Library, make use of sport centre facilities and receive full membership to Coventry University Students’ Union (CUSU).
This course has been developed and is taught by practising professionals and industry experts. Our academics bring a wealth of expertise to the classroom with many continuing to undertake research and other projects alongside teaching, meaning our students gain a well-rounded and relevant teaching experience.
Throughout your studies, you will find that the course is underpinned with practical elements. Each year students attend and take part in national and international sales and marketing events, including;
- Scottish Open Sales Competition, Dundee 2017 – Winners
- European Sales Competition, Edinburgh 2017 – Contestants
- ISM British Excellence in Sales and Marketing Awards – Attendants
At CU Coventry, we put a strong focus on getting our graduates ready to enter the job market. This can be done in a variety of ways—one key element is work placements. With this degree, you are given the opportunity to undertake short and long-term placements in between the second and third year.
With an ever-growing demand for marketing professionals in all industries, graduates of a marketing course have an expansive list of career pathways to explore.
Possible career routes include Digital Marketing, Events Management, Account Management and more. With many students CU progressing directly into careers in marketing, PR and sales, this course can lead also to a master’s degree and professional qualifications.