The BSc Marketing with Events Management course aims to enable you to develop the necessary skills for, and knowledge, practice and understanding of, the events industry.
You will become a self-directed, self-regulated reflexive learner, using an awareness of opportunities for careers or further study in the event industry.
With a good grounding in business and marketing the course offers students an industry focus in event management with good employment opportunities across a range of roles in both marketing and events e.g. Strategic Event Designer, Trade Show Manager, Events Marketing Communication Managers, Social Media Event Managers, Sporting Events Manager.
This inter-disciplinary course combines key subject areas of business, marketing and event management in a practice-oriented way that allows you to develop a deep theoretical understanding and practical knowledge of events management.
WHY CHOOSE THIS COURSE?
- Benefit from a course that opens up career opportunities as an Event Manager, Festival Organiser/Co-ordinator, Exhibitioner Organiser, Events Marketing Communications Manager or Conference and Events Manager, and offers access to a wide choice of further study.
- Learn essential skills for careers in the events industry, in a department with close links to local cultural, sporting and business organisations.
- Study areas including: event planning and operations; risk and crisis management for events, events and destination marketing, event planning in practice; and marketing communications through a combination of classroom-based learning and fieldwork activities.
- Gain additional insights through field trips to organisations like Luton Town Football Club, Twickenham and Woburn Abbey, and working on annual events hosted by your Department.
- Explore the relevant theory and research areas and learn how to apply them through practice, working on real-life briefs and case studies.
The course aims to develop your employability by involving you in the application of concepts in industry-related scenarios and practice-based experiences. In this way, you will develop and apply the skills necessary to work in the events industry. The distinctiveness of the course is reflected in the practice-based employability initiatives of the Business School, such as the practice weeks: you will be trained on attributes and behaviours that employers wish to see in their graduate recruits such as confidence, negotiation, time management, team work and planning. Each year of study makes use of practice-based learning (e.g. case studies drawn from industry and real life briefs put together by events practitioners) and you will develop specific skills and capabilities related to events management. You will also experience inputs by ex-alumni, managers, through visits and guest lectures, enabling you to create your own professional expertise for future job opportunities.
For courses with a Professional Practice Year route, students who register for the degree with professional practice year will additionally attend a series of workshops and activities related to securing a suitable placement and compulsory briefings at the end of year 2 to ensure that all legal requirements for health and safety, safeguarding etc. training have been met,. This will be explained more fully in your professional practice handbook once you have registered with the Careers and Employability Services Student Development and Awards Team in your first year. If you will be working with children and/or vulnerable people you will be required to have a DBS check and undertake Safeguarding and Prevent training.