This course gives you opportunities to design radical new services that are highly desirable for customers as well as profitable and sustainable.
Service Design Innovation is based on the idea that an effective service is built by gaining a deep understanding of the interaction between service providers and the end user, including their wants, needs and potential for co-creation. Students use a specific set of methods and processes based on design thinking. In particular this course will require you to develop the ability to design user research, to facilitate stakeholder workshops, and to project manage a service design process.
Students are introduced to a range of concepts such as co-design, userdriven innovation, open innovation and stakeholder management. They are also encouraged to develop their own approaches and to respond to emerging industry practices. Learners will benefit from staff research interests in methodology and in user experience design strategies. They may also have the opportunity to participate in one of Ravensbourne’s regular industry development projects with a strong service design dimension.
Service Design graduates have a practice-based approach to embedding innovation in key customer focussed areas of business. students go on to be engaged in broader organisational development issues, such as strategic innovation and organisational change.
What your course will look like
Unit 1 Cultural and Contextual Design Studies
Unit 2 Practical Application of Design Thinking in Service Design
Unit 3 Managing Design in a Global Society and Economy
This stage builds on the practical application of design thinking with a focus on innovation and industry oriented professional practice. Teaching and learning methods in this term are reflective of real world practices ensuring that participants are well versed in new service/product design methods, blueprinting, modelling, brand guardianship, consumer marketing and routes to market.
Unit 4 Professional Practice in Management and Consulting
Unit 5 Strategic Design and Innovation
Unit 6 Studio Practice
This stage allows you to evaluate and advance existing knowledge ahead of your major project.
Unit 7 Major Project