The sports industry today is a significant contributor to the global economy, which has also grown in terms of its political significance and acting as a key benchmark for measuring the quality of our lives.
Although sport is intimately associated with having fun and enjoyment, this should not distract from the fact that sport is both a big and serious business, which needs to be properly managed just as any other industry sector.
The continued growth of the sport industry, which can include the manufacturing of goods, or the provision of services, that can be done both for profit or non-profit reasons, means that there is a growing demand for skilled, qualified professionals who can apply and adapt the key business and management principals to the sector.
If you have a passion for sport or a desire to work in this dynamic industry, our course aims to create many opportunities to gain practical experiences, learn from practitioners and enable you to develop your industry networks, all of which can be invaluable as you develop your future career.
Blending the areas of sport and management, this fascinating course explores the policy, planning, management and delivery of sport-related activities and events – from sport sponsorship or sport PR to managing a live sporting event or managing a top-level sport organisation.
We aim to help you develop your knowledge and understanding of core management skills, such as finance, economics, marketing, human resource management and project management.
Why choose this course?
Benefiting from links with sports organisations here in the UK and throughout the world, such as Aspire, Oaks Consultancy and Octagon, our course recognises the unique and often challenging nature of sport as a business. It provides opportunities to hear from industry professionals in guest lectures.
We also provide support In finding work placements in various sports organisations. For example, we have had students working at the International Cricket Council and Tottenham Hotspur FC, while one student spent time at FIFA in Zurich building the social hub for the 2014 FIFA World Cup in Brazil.
You’ll also have the chance to participate in a range of exciting field trlps to visit sports teams and facilities, which in the past have included Anfield in Liverpool, Croke Park in Dublin and Nanjing Olympic Sports Centre, the venue for the 2014 Youth Olympic Games.
We aim to help you develop your knowledge and understanding of core management skills, such as finance, economics, marketing, human resource management and project management, giving you much greater flexibility to pursue a broader range of careers if you choose.
Our course Is designed to help you prepare you for a future career in sport or management. As well as the placement and volunteering opportunities, you’ll have the opportunity to work on real-life projects and industry briefs.
International experience opportunities
Sport is becoming an increasingly global industry, so during your studies you will be exposed to the sports industry in different countries and cultures.
We have global partners in the United States, Brazil, Russia, Europe, Dubai, Qatar, China and Australia, which provide exciting opportunities for volunteering abroad. For example, we have taken students to work at the Rugby World Sevens tournament in Moscow and Going Global Conferences in Dubai, Miami and Cape Town.
Throughout the course, we consider sport management within an international context, drawing on case studies from throughout the world, such as the FIFA scandal, management of International Association of Athletics Federations (IAAF), doping In world cycling, Chinese investment into British sport and the global interest in sport and foreign sponsorship deals.
You’ll have opportunities to visit international sport venues, which have previously included Croke Park and Aviva Stadium in Dublin, Nanjing Olympic Sports Centre (China), Luzhnlki Stadium (Russia), Dubai International Stadium. We will also organise international speakers from organisations such as Adidas and the International Cricket Council.
Sports organisations now actively seek graduates with sport degrees and this course provides an excellent foundation for careers in sport marketing, sports event management, hospitality management, business, administration and general management.
You will have the support of dedicated Personal Employment Tutors and our well-established Employment Unit with an extensive network of employers and a wide range of Internship possibilities. The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres. They also maintain a dedicated Facebook group to keep you up to date with all the opportunities and activities.
Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University’s Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.