Reasons to study Strategic and Digital Marketing at DMU:
This is a specialist master’s degree for students with previous qualifications in marketing and/or substantial marketing experience. If you have no previous marketing qualifications or experience you should consider our Marketing Management MSc which is our career entry course.
- Enhance your marketing knowledge
Equip yourself with sufficient knowledge to develop and strengthen your career in marketing
- Develop essential analytical skills
Your expertise in critical and competitive analysis and in marketing and digital strategy development will help you prepare for a career with advanced communication skills
- Personal and professional development
Offer an opportunity for personal and professional development which will be useful not just for any marketing position but also in a wider, lifelong learning framework
Structure and assessment
This course is grounded in the latest theory and also has a strong practical element. There will be many chances to apply your knowledge and develop the advanced skills that will help you to enjoy a successful marketing career.
The content of the modules reflects the changing marketing landscape. For example, developments in social and digital media are embedded throughout the programme and are integral to certain modules such as Direct and Digital Marketing, Strategic e-Marketing and New Media Perspectives.
Other key themes of the programme include: insight management, innovation and entrepreneurship, project management, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives.
- Strategic Marketing – designed to strengthen students’ understanding of fundamental marketing concepts by investigating strategy theory and practice. Students will progress from application of essential marketing concepts to applying strategic marketing analysis frameworks in contemporary contexts
- Social Media Strategy – examines the nature and evolution of the social media landscape as well as the implications of emerging and convergent social and mobile technologies for marketing strategy
- Managing Advertising and Communications – provides a thorough grounding in all aspects of promotional activity, especially integrated marketing communications and the development and management of advertising campaigns
- Marketing Research in Practice – shows how marketing decision making is supported by detailed marketing information and the techniques employed to gather and assess that information
- Research Methods for Marketers – develops research and analysis skills for an in-depth understanding of markets in preparation for the marketing analysis project
- Direct and Digital Marketing – explores the properties of various direct and digital media and how they are used. You will also examine the core targeting principles which underpin their use and measurement, and how they can be applied correctly and effectively in modern marketing.
You will choose two further elective modules. The following are typical of the elective modules offered:
- Advanced Marketing Analytics
- Strategic Customer Engagement
- Creative Brand Strategy
- Strategic e-marketing
During the final semester you will complete a:
Dissertation: provides an invaluable opportunity to work in depth on a particular aspect of an international business and entrepreneurship topic of your choice. The topics of the dissertation are chosen in line with your interests and preferences, but mainly look at application of management theory to small firms.
Business Research Project (BRP): is an individual enterprise consultancy project that serves as a commercially and employability relevant experience. The BRP is a live project where you gain a guaranteed business consultancy experience and are able to use your learned skills to make a genuine impact and benefit for a company.
Note: All modules are subject to change in order to keep content current.
Facilities and features
Hugh Aston Building
You will be taught in the Hugh Aston Building, which was purpose-built at a cost of £35 million.
Facilities also include lecture theatres and classrooms with capacities ranging from 50 to 250 people, break-out spaces for group work, quiet study zones for individual work and a large number of high-spec IT labs, some of which are installed with professional software.
The main Kimberlin Library is open 24 hours a day, 365 days a year (other than in exceptional circumstances) and offers a huge range of online resources, all of which can be remotely accessed from anywhere you choose.
The library is run by dedicated staff who offer additional support to students, including help with academic writing, research strategies, literature searching and reference management and assistive technology, and mathematical skills for non-maths students. There is also a Just Ask service for help and advice, available via email or telephone.
Our Learning Zones and the The Greenhouse also provide space for group or individual work and study.
There are 1,600 study places across all library locations, more than 700 computer stations, laptops to borrow, free wi-fi and desktop power outlets.
You can also book rooms with plasma screens, laptops and DVD facilities for group work and presentations, secure an individual study room with adjustable lighting or make use of our assistive technology.
Opportunities and careers
This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.
Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.
Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.
Recent graduates from Marketing MSc programmes are now working for a variety of UK and international companies including IBM, Toyota,Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University.
Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications,Creare Design, The Station Agency and Big Communications