This course has been developed in close collaboration with the events industry and it is informed by top-level research. Staff research at our department was graded as ‚world-leading’ in the 2014 Research Excellence Framework (REF).

This course is based at the University of Sunderland in London. It mirrors the events Management course based in Sunderland.

The content of the course reflects our close links with employers, and our teaching emphasises the connections between theories and practice. The University of Sunderland is a member of the Institute of Hospitality’s Education Membership.

The organisation of events like the Olympics, music festivals, and business conferences is varied and fast-moving work. The content of our course and its wide opportunities for practical experience will give you an advantage when it comes to applying for stimulating jobs.

Practical modules include ‚Staging Events’ in Level 1 and ‚Managing the Event’ in Level 2. You will organise events from day one at University and have the option to do work placements, helping you gain critical knowledge on the management of events as well as gain work experience.

We encourage our students to undertake a year-long placement between the second and final year, although it is not compulsory. It’s a great opportunity to put your learning into practice and to extend your experiences further.

COURSE CONTENT

The course is structured to provide relevant theories, ranging from marketing to innovation, as well as first-hand experience in planning and managing events.

MODULES ON THIS COURSE INCLUDE:

YEAR 1 (NATIONAL LEVEL 4)

• Study Skills for the Service Sector (20 Credits)
• Impacts of Festivals and Events (20 Credits)
• Fundamentals of Events (20 Credits)
• Marketing and Business for the Service Sector (20 Credits)
• Staging Events (20 Credits)
• Experiencing Events (20 Credits)

YEAR 2 (NATIONAL LEVEL 5)

• Research Methods for the Service Sector (20 Credits)
• Consultancy for the Visitor Economy (20 credits)
• MICE: Meetings, Incentives, Conferences and Exhibitions (20 Credits)
• Managing the Event (20 Credits)
• Exploring Human Resource Management for the Serice Sector (20 Credits)
• Events Fieldwork 2 (20 Credits)

YEAR 3

• Optional placement year

FINAL YEAR (NATIONAL LEVEL 6)

• Contemporary Issues in Events (20 Credits)
• Gastronomy (20 credits)
• Leadership and Management for the Service Sector (20 Credits)
• Service Quality (20 Credits)
• Professional Development for the Service Sector (20 credits)
• Digital Technology and the Visitor Economy (20 Credits)

Teaching methods include lectures, seminars, workshops, group work, field work and e-learning. There is an emphasis on developing independent study skills. You will have opportunities to present ideas and information to other students and also develop concepts and analyses within groups.

As well as assessments that count towards your final degree, there are also on-going assessments to provide feedback and help consolidate your learning. Assessment methods include written coursework, project, presentation, practical exercises, time-constrained examinations and the major project in your final year.   

To find out more about modules, credits and how you will be assessed, please see the page how courses are taught. Information about course regulations and documentations can be found on the Academic Services website.

EMPLOYMENT AND CAREERS

92% of graduates from the University of Sunderland are in employment or further study within six months of graduating in 2013/14, according to the Destinations of Leavers from Higher Education Survey.

The University of Sunderland is a member of the Institute of Hospitality’s Education Membership Scheme.

The Institute of Hospitality is the professional body for aspiring managers studying in the hospitality, leisure and tourism industry. It has been the industry’s leading network for more than 70 years, and it promotes the highest professional standards of management and education.

Many of our graduates go on to work in managerial roles within the tourism and hospitality industry. Job titles of our graduates include Hotel Manager, Tourism Development Officer and Resort Office Manager. Employers include hotels, airlines, travel agencies, events organisers, heritage attractions, Local Authorities and other public sector bodies.

When you graduate you will have a broad set of transferable skills that will equip you for a much wider range of graduate-level employment. This course could also be a stepping stone to further study and research.

SUPPORT

We want students on every course to have the support they need to make the most of their investment in the future.

SUPPORT FOR YOUR LEARNING

Your tutors will guide you through the content of your course, ensuring a stimulating mix of teaching, group work and independent research. If you have individual queries or difficulties within subject areas, you can book an appointment with your tutor to gain more in-depth support and guidance.

SUPPORT FOR YOUR CAREER

During your course, and particularly towards the end of it, we encourage you to explore your career options, develop a career focus and make effective applications for jobs that take you where you want to go.