Events Management BSc (Hons)

Overview

You want to make things happen. You’re driven by the creative energy of live events and want to play a major part in managing them. Our full-time Events Management degree course offers a mix of real-life event work, essential business knowledge, and active learning in teams. Our strong industry links mean you’ll have opportunities to help run established events in Cambridge – and there’s the option to take a placement year for extra work experience.

You are a motivated and creative go-getter, and you see things through until the end. But you know that being a successful events manager takes more than big ideas. We will show you the backstage of the dazzling events industry; from the organisation and operations, through considering environmental impact, to execution and solving last-minute problems by thinking on your feet – you will learn the aspects that an audience wouldn’t see.

Some people learn on the job. But you want skills that set you apart. You need business acumen to complement your vision, and our course incorporates the practicality and experience – as well as the fun part – that you’ll need to start a career in events.

This rewarding career and unlike any other industry. It has a “work hard, play hard” attitude, and that means you need to be ready when jumping in. Our programme balances all the components of the essential toolkit you’ll use from your very first job onwards. You will get a 360° experience; gaining the core business knowledge through modules such as marketing and accounting, learning project management and translating it onto practical work experience, and learning critical thinking as well as coming up with real life solutions to contemporary industry problems – skills and approach that’s desired by modern employers.

After this course, you can be a top events and marketing manager, a desired wedding planner, skilled PR executive, or an adept event organiser. The choice is yours, and by studying events management with us, you will benefit from a supported exploration that’s unique to the university environment. That safe space to work out which path is right for you means you’ll be a step ahead when looking for a job.

You will study among energetic, like-minded students sharing your passion and drive to succeed. You will learn the theory and how it translates into this one-of-a-kind industry, while utilising your sociable “people’s person” personality. In events, you will work with a wide variety of people and personalities; our active learning approach will prepare you for this and teach you a hands-on approach, giving you the freedom to challenge and explore new ideas. You will address real issues and analyse past events, such as 2016 Rio Olympics, while working with your team.

Careers

We work with employers to make sure you graduate with the knowledge, skills and abilities they need. They help us review what we teach and how we teach it – and they offer hands-on, practical opportunities to learn through work-based projects, internships or placements.

Throughout your studies, you’ll benefit from lectures and seminars in career-relevant issues such as CV preparation, job-hunting and using social media. This course also includes a high level of hands-on experience through your course assignments in planning and executing local or regional events.

Our dedicated placements and employability support team can help you access information that’s directly relevant to your studies. You’ll be encouraged to reflect on your strengths and areas for development, and to make plans to enhance your skills and experience in preparation for employment.

We host regular guest lecturers and industry experts to share up to date information and discuss work practices. It’s a chance to enhance your knowledge of the job market and network with employers.

Through our Business School Intern programme, around 35 students each year get a business mentor, work experience, exclusive training and development, and a reference from our Dean.

Or you might choose to enhance your education and career prospects further still by taking a postgraduate degree, such as our MSc International Hospitality and Tourism Management or MSc Marketing.

Modules & Assessment

Introduction to Tourism and Events
Academic Skills
Principles of Marketing
Accounting for Managers
Tourism and Events Business Management
Introduction to Organisations and Management

Food and Drink Tourism, Events and Festivals: Principles and Practice

Project Management
Sustainable Tourism and Events Management
Marketing Tourism and Events
Live Events Management
Career Development and Employability
Field Study

Enterprise and Entrepreneurial Management
Responsible Business

Work Placement – Marketing, Enterprise and Tourism

Events and Tourism Policy
Current Issues in Events
Digital Marketing
Live Events Project

International Intercultural Management
Sustainable Transformation and Environmental Practice

Chinese (Mandarin)
French
Spanish

Assessment

You can expect an eclectic mix of coursework, essays, exams and activity-based assignments. This is reflected in two live project modules (year 2 and year 3), whereby the final major project will involve the delivery of a local/regional event external to the university, that draws upon intellectual knowledge gained, understanding of theory, policy and major practice, and a short report linking the project with course outcomes to consolidate all learning outcomes required as part of the successful completion of the degree.

All assessment is designed to allow you to demonstrate what you’ve learning from modules, and to make sure you’re developing the knowledge and skills you need to successfully complete the course.

Where you’ll study

Your faculty

You have a highly active mind and see opportunity everywhere. Now you need theory and life-changing skills to sharpen your approach to management. At the Faculty of Business & Law, you will immerse yourself in a multicultural environment where technology blends with teaching to create a dynamic and innovative learning environment. An environment to help you gain those skills.