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This postgraduate degree is designed for marketing professionals and entrepreneurs who aim to improve their employability skills and theoretical knowledge of business and marketing. You will develop the skills and knowledge needed to develop a career in marketing.
The course has been designed for today’s modern marketer. Modules have been chosen to reflect the needs of marketing professionals specifically digital marketing; understanding the global customers and brand psychology. The course is made up of eight modules, all covering a wide range of aspects within marketing. The strategic marketing and new venture development module will give you the practical skills to launch a new product or service onto the market, this module will be delivered in conjunction with more traditional dissertation which will develop the academic skills required of a postgraduate student.
Our course has been developed by academics, together with senior industry professionals, to encapsulate the requirements of global marketing organisations. It’s designed to deliver exciting, relevant and forward-thinking modules which will give you the skills and knowledge to fulfil your potential and further your career. Or, you could choose to progress on to a DBA or PhD.
During your studies, there’s the opportunity to participate in our Employability Scheme, with the specific objective of enhancing your future employment prospects. This includes CV workshops, interview techniques, career counselling and visits from prospective employers.