As part of our popular range of ‘Business with’ Masters programmes, the MSc Business with Marketing Management programme is designed to give you an insight into the strategic role of marketing within organisations. During this course, you will build the required knowledge and skills to strategically analyse and evaluate organisations to develop and implement competitive marketing strategies.
This course is part of our Newcastle Business School, which has a global reputation for delivering some of the best business management education in the UK. Newcastle Business School is part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation. Founded in 1916, AACSB International is the longest serving global accrediting body for business schools that offer undergraduate, master’s, and doctoral degrees in business and accounting.
This option offers the opportunity to spend three months gaining all-important work experience and employability skills in a professional work setting. You may be able to extend this over more than one semester in cases where it is adjacent to a vacation period. Support is provided to help source opportunities and to perfect the applicant CV but ultimately the onus is on the student to secure the internship position.
The programme is designed around a set of modules that are common to all our ‘Business with’ Masters pathways. These modules cover general business functions, strategic management and organisational analysis, developing your strategic awareness, leadership potential and understanding of the theory and practice of international business. In the second semester you will be given the opportunity to specialise in Marketing Management.
In the second semester you will build an understanding of the role of relationship marketing, and by doing so, recognise the importance of customer retention and the internal customer. You will also learn about the marketing processes within the context of a globalised world, with an understanding of the business implications. Throughout the course, you can develop an appreciation of the varying approaches to marketing for organisations working within a dynamic global environment and the effect these challenges place upon marketing planning in an international context.
Following your second semester, you will undertake the Advanced Practice element of this programme which consists of either an internship or an applied group consultancy project where you will work with a real organisation on a live business problem. You will benefit from valuable work experience and develop key business insights.
For those completing an internship, you will also undertake a dissertation in a marketing context, supported by an academic supervisor with relevant expertise from this subject area. You will be able to draw upon your learnings and experience from your internship for this. For those not undertaking an internship and depending on what grade you achieve on the consultancy project, you will undertake an applied management work investigation or dissertation in the final semester.
You will also undertake a dissertation in a marketing context, supported by an academic supervisor with relevant expertise from this subject area.
This course is taught using a range of methods, including: lectures, seminars, and workshops, totalling around 14 hours per week where you will develop your understanding of today’s global businesses. You will also be expected to engage in independent study involving directed and self-directed learning, around 33 hours per week.
Assessments for this course are based on a mix of assignments, presentations and group work.
You’ll be taught by experienced lecturers and academics who use their industry experience to demonstrate how the theories you will learn translate in to real life situations.
Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research.
Graduates on the programme have joined a wide range of businesses, including graduate training schemes. A significant number of graduates have gone back to work for a family business or even started up their own businesses.
Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Thanks to the specialist modules – Analysing Buyer Behaviour and Brand Dynamics, Relationship Marketing in a Global Context, and the dissertation/consultancy project – you’ll have a particular edge in roles related to marketing.