This undergraduate course is taught in the heart of London – one of the world’s most important centres for advertising, communications and public relations. You’ll be well placed to undertake work placements in the industry, which will be available as credited modules during your degree.
This career-oriented course explores the drivers and dynamics of the marketing industry, covering the key elements of modern advertising, marketing communications and public relations. You’ll learn techniques and approaches that will help you balance the often conflicting demands of an organisation’s stakeholders, enabling you to deliver clear and consistent results.
The course will give you a clear foundation in both theory and practice, and focuses on helping you develop transferable skills. You’ll have the option to specialise in areas that interest you, with modules in copywriting, brand management and media relations available.
As well as gaining valuable real-world experience through work placements, you’ll also have the opportunity to study abroad as part of your degree.
In addition to the University’s standard entry requirements, you should have:
- a minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
- English Language and Mathematics GCSE at grade C (grade 4 from 2017) or above (or equivalent)
All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.
The modules listed below are for the academic year 2018/19 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 1 modules include:
- Assessing the Marketing Environment (core, 15 credits)
- Introduction to Media Culture and Society (core, 30 credits)
- Principles and Practice in Marketing (core, 30 credits)
- Public Relations (core, 30 credits)
- Understanding and Managing Marketing Information (core, 15 credits)
Year 2 modules include:
- Advertising Theory, Process and Practice (core, 30 credits)
- Communications and Digital Marketing (core, 30 credits)
- Consumer Culture and Behaviour (core, 30 credits)
- Consumer PR and Media Relations (core, 15 credits)
- Brand Management (option, 15 credits)
- Digital Marketing (option, 15 credits)
- Learning through Work (option, 15 credits)
- Social Media (option, 15 credits)
Year 3 modules include:
- Communication Theory and Concepts (core, 30 credits)
- Corporate Communications (core, 30 credits)
- Marketing and Communications Project (core, 30 credits)
- Public Relations in Practice (core, 15 credits)
- Creative Advertising and Copywriting (option, 15 credits)
- Learning through Work 2 (option, 15 credits)
- Managing Corporate Reputation (option, 15 credits)
- Professional Experience Year Placement (option, 30 credits)
- Services Marketing (option, 15 credits)
What our students say
„It’s not been just a degree, it’s actually been an experience. It’s been an adventure.”
Christopher Bird, former student
„All of the modules were very rewarding and I found them extremely enjoyable. During the course of my degree I found myself revelling in marketing and the creative side but, saying this, I still thoroughly enjoyed all modules.”
Natalie Lewkowicz, former student
After the course
This course prepares you for a career in one of the many sectors of the marketing and advertising industry, and also makes excellent preparation for postgraduate study.
Our previous graduates have gone on to work at companies such as AOL, Ambient Media Worldwide, JCDecaux and Ogilvy & Mather. Popular roles include copywriter, marketing executive, press officer and PR manager.