BA (Hons) Fashion Business and Marketing has been designed to be both strategic and creative. On our exciting fashion course, you will learn essential marketing and business theory, creating exciting and effective marketing campaigns. You’ll get to understand how the industry works; exploring roles within buying and merchandising, social media marketing, PR and more. You’ll learn to develop new business ideas and address serious industry issues such as sustainability. This course is for anyone with an interest in fashion, You do not need a background in fashion or design to apply.
- Work on live, industry-led briefs
- Work placements for practical experience
- Learn how to use Adobe software
What you will study
This course will give you a 360 understanding of the industry and its opportunities. You’ll develop an understanding of how you could use your strengths to achieve your dream role in fashion. Fashion marketing jobs require core marketing skills that enable you to devise strategies to raise awareness, activate campaigns that promote products and sell products by intriguing customers.
The course has been developed with industry partners to ensure that you’re up-to-date with a fast-paced and ever-changing business environment. At the heart of the course, we explore the role of innovation and technology to develop an understanding of what lies ahead in the fashion industry. This course is designed to develop your creative, technical and business skills on a commercial level.
You’ll be introduced to a wide range of fashion marketing projects, including:
- Trend and the consumer
- Creative marketing and communication
- Business development
- Problem solving
- Strategic marketing
- Digital content creation
- Social media marketing.
This is a diverse program for thinkers and doers alike. Learn how to write business and marketing plans, how to address problems and make a difference to the industry, learn how to run strategic social media campaigns and make exciting creative content.
Want to understand the future of fashion and apply innovative ideas? Then this is the course for you.
What is the difference between fashion design and fashion marketing?
It is the duty of a Designer to create new apparels that would be later sold to customers. Fashion marketers focus on taking a fashion product to market once it has been designed.
We aim to facilitate an environment that where you feel confident and welcome, an environment that enhances your ability to learn, develop and produce innovative and visionary work.
You will become part of a group of fashion students, and graduates, who are known for their skills, knowledge, professionalism and creative vision. Throughout your course you will be encouraged to think independently, be inspired by various cultural visits, experiment and try new ideas, and above all reach your future career goals and aspirations –_wherever they may take you.
As staff we want to help to facilitate your individual paths, understanding your skills and helping you to apply these to the fullest potential. You will engage with industry, through live briefs and work placements to make your experience of the course as relevant to current and future fashion industry practice.
The assessments within this course are 100% coursework based.
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