Are you interested in a career in the music industry? The BMus (Hons) Performance and Music Management is the perfect course if you want to take control of managing your career while gaining enough studio knowledge to perform basic recordings. As such, this degree has a heavy focus on learning how the industry works and how you can empower yourself as pragmatic, well informed creative business entrepreneurs. The degree recognises that modern performing artists are no longer just performing artists. They require a solid – industry focussed – managerial foundation, a high level of performing ability, a knowledge of musical concepts, and a strong creative drive.
The degree establishes how and why the music business operates and builds on this knowledge with a strong focus on new and creative marketing concepts. This management foundation pairs with a comprehensive performance course designed to foster new modes of content creation and live music performance skills. The course celebrates the following attributes necessary to thrive in the current performing and recording environment:
- the exploration of management, and industry knowledge as both an artform, and an employable skill;
- and the evaluation of musical practice in the context of history, culture and the contemporary marketplace;
- the acquisition of musical technique;
- The understanding that musical acts are accomplished content creators and experienced music industry figures;
- The recognition that artists curate unique careers, and they require the business skills to design their own future.
The course’s philosophy takes a strategic approach focussed on investigation, evaluation, and creation. At Level 4, you will begin with a range of subjects designed to develop early knowledge of core management and legal concepts as well as performance, and introductory recording skills.
During level 5, you will shift to more critical performance training; at this time, you will engage with practice research methods as you learn to manage more advanced collaborative performance scenarios. You will also engage with broader industry concepts such as career strategy and brand development.
At level 6, you will direct self-guided performance and management projects that demonstrate your acquisition of industry-facing skills and conceptual considerations. Our use of digital audio workstations (recording programs) includes all of the major platforms, including several extremely low-cost options.
All BMus(Hons) Performance and Music Management students will have access to digital distribution with no upfront cost for their musical endeavours during their studies to promote student led entrepreneurship and a strong creative community via the university record label. As part of a University wide scholarship, students enrolling on the BA(Hons) Music Management course in the coming academic year will receive a free pair of Sennheiser headphones as well as multiple key text books upon enrolment.
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