BSc Management and Marketing (Including Foundation Year)

Overview

Our BSc Management and Marketing (including foundation year) is open to Home and EU students. It will be suitable for you if your academic qualifications do not yet meet our entrance requirements for the three-year version of this course and you want a programme that increases your subject knowledge as well as improves your academic skills.

This four-year course includes a foundation year (year zero), followed by a further three years of study. During your year zero, you study four academic subjects relevant to your chosen course as well as a compulsory English language and academic skills module.

You are an Essex student from day one, a member of our global community based at the most internationally diverse campus university in the UK.

After successful completion of year zero in our Essex Pathways Department, you progress to complete your course with Essex Business School.

To succeed in management and marketing, you must be imaginative, innovative and use your initiative to solve business challenges. You must combine originality with the ability to analyse market data and remain focused on results, even in difficult environments.

At Essex Business School, where this BSc Management and Marketing course is taught, we encourage you to become an independent thinker and act creatively and strategically to help organisations succeed, whatever their challenge.

This course enables you to combine the study of management with the opportunity to develop marketing expertise. You learn what’s involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management. We also develop your practical skills in communication, data analysis and critical thinking.

You explore subjects such as:

  • digital marketing and social media
  • marketing management
  • consumer behaviour
  • brand management
  • business strategy
  • organisational behaviour

In year one, you benefit from a general business education, introducing you to accounting, finance and economics, as well as management and marketing, giving you the flexibility to follow a range of careers after you graduate.

In your final year, you have the opportunity to put your knowledge into practice by completing an in-depth, independent research project or dissertation which can focus on either management or marketing or combine elements from both as you prefer. This will give you the chance to further develop vital employment skills in areas of research, time management and critical thinking as well as offering you the opportunity to explore what interests you.

Essex Business School attracts students and academics from all over the world. We are committed to ethical and sustainable business and are a signatory of the UN Principles for Responsible Management Education (PRME). By studying with us, you gain more than the foundations for a successful career in marketing management; you are part of a movement that seeks to make organisations better places to do business.

BSc Management and Marketing can also be taken with an optional study abroad or placement year where you can add even more value to your CV through work or international experience.

Our expert staff

You are taught by a highly qualified, enthusiastic team of academics and relevant business practitioners with wide-ranging research interests. They use their research examples in your lectures and seminars so you learn about the latest innovations and contemporary themes affecting business today.

Our staff specialise in areas including:

  • Business ethics
  • Cultural production
  • Corporate marketing and corporate communication
  • Social media influencers
  • Sustainable marketing and consumer behaviour
  • Technology and innovation
  • Gender and LGBT inequality in the workplace
  • Digital innovation
  • Technology in customer engagement and experience

Drawing on his industry experience Dr Amir Homayounfard, Lecturer in Innovation and Strategic Marketing, applies his research in areas such as: the importance of technology for customer engagement and customer experience; and exploring the retailer-supplier relationship, to directly inform your studies in marketing and business management.

Specialist facilities

Our BSc Management and Marketing is based at our Colchester Campus.

In our landmark Essex Business School building – the first zero carbon business school in the UK – you’ll see our sustainable approach to business first-hand. Set around a lush winter garden, which gives the building its own micro-climate, are a wealth of teaching and study zones.

Our new building provides you with superb facilities.

  • a state-of-the-art trading floor with Bloomberg Financial Market Labs, where you’ll gain hands-on experience of using live business data
  • modern lecture theatres with ‘listen again’ recording to aid your study
  • study pods and innovation booths for group working
  • networking opportunities with visiting businesses
  • a café and adjacent foyer to enjoy on-site fresh food and drink
  • study skills workshops and advice

Our business school is located on the University’s Knowledge Gateway, featuring Parkside Office Village. Here, student entrepreneurs can access start-up space amongst a group of innovative SMEs, who can also provide valuable opportunities for business networking, placements and internships.

The Students’ Union Creative Studios, based in the Silberrad Student Centre, is home to a collection of sate of the art computers installed with the latest editing software, including: Adobe InDesign and Photoshop; Premiere Pro, After Effects and loads more. You can also access Final Cut Pro, iMovie and Garageband. The suite has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your assignments.

Your future

The dual disciplines of management and marketing are highly sought after by many graduate employers.

Many of our graduates go on to manage marketing departments or take on specialist consultancy based roles straight after graduation as Essex Business School prepares you for the world of work from day one.

The BSc Management and Marketing curriculum taught here embeds transferable employability skills in analysis, critical thinking, presentation and communication across all modules.

The Study Skills module in year one will develop your academic skills, while the Student Success module in year two will build on what you learned in year one so that you can easily step up to meet the growing academic demands of your second and final years. The Successful Futures module in year two will foster your professionalism and introduce you to the graduate recruitment process, including practical advice to excel at interviews and assessment centres.

Recent graduate destinations include:

The School will support you with a range of skills and careers opportunities, including: skills development workshops; employer talks; skills events and careers conferences.

BSc Management and Marketing students can also take advantage of the services offered by the Student Development Team, including: careers advice; work experience; internships; placements; and voluntary opportunities.


Why we’re great

  • Small class sizes in year zero allow you to work closely with your teachers and classmates.
  • We focus on ethical management and sustainable business practice.
  • Guarantee your place on your chosen course if you successfully complete your foundation year at Essex.

Structure

Course structure

This course allows you to specialise in the areas of both business management and marketing, as well as providing a broad overview of other important topics.

Successful completion of year zero guarantees you entry to the first year of your undergraduate degree course as well as providing you with the necessary academic skills for degree-level study.

In the first year our current students cover the fundamentals that every business manager needs to know and you will be introduced to the specialisation of marketing. However, we are planning some changes to our first year and we’ll be tailoring it more closely to your chosen course. In second and final year your compulsory modules will provide a deep understanding of management and marketing, while your optional modules will allow you to follow these themes further or to explore other areas.

We offer a flexible course structure with a mixture of core/compulsory modules, and optional modules chosen from lists. Please be aware that we are planning changes to our first year to make it more relevant to your chosen course.

Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field. The course content is therefore reviewed on an annual basis to ensure our courses remain up-to-date so modules listed are subject to change.

Teaching and learning disclaimer

Following the impact of the pandemic, we made changes to our teaching and assessment to ensure our current students could continue with their studies uninterrupted and safely. These changes included courses being taught through blended delivery, normally including some face-to-face teaching, online provision, or a combination of both across the year.

The teaching and assessment methods listed show what is currently approved for 2022 entry; changes may be necessary if, by the beginning of this course, we need to adapt the way we’re delivering them due to the external environment, and to allow you to continue to receive the best education possible safely and seamlessly.

Teaching

  • Teaching includes a combination of lectures, seminars and computer-based lab sessions
  • Modules delivered by experts in the field as well as guest speakers
  • Contribute and interact in lectures through the use of smart technology
  • Lecture presentations and notes are uploaded online beforehand to help you prepare in advance
  • Complete your final-year project in consultation with a personal supervisor

Assessment

  • Assessed through traditional methods of end-of-year exams and multiple choice questions, in-class tests and essays
  • Plus more innovative and creative assessments include laboratory work, poster presentations, real-business case problems and group presentations

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